Salesforce Marketing Cloud Consultant Interview Questions and Answers

Email Studio is a tool within Salesforce Marketing Cloud for creating, sending, and tracking email campaigns.

• Email Studio allows users to design personalized email templates

• Users can segment their audience and send targeted emails

• It provides analytics to track email performance and engagement

• Integration with other Salesforce Marketing Cloud tools for seamless marketing campaigns

Journey Builder is a tool within Salesforce Marketing Cloud that allows marketers to create and automate personalized customer journeys.

• Allows marketers to create personalized customer journeys based on customer interactions and behaviors

• Enables automation of marketing campaigns across multiple channels

• Provides a visual interface for designing and managing customer journeys

• Integrates with Salesforce CRM data for personalized messaging and targeting