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WN Infotech

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463 WN Infotech Jobs

Audience Engagement Consultant

WN Infotech

2-5 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

WN Infotech

posted 6d ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analysis Social Media Marketing Project Management Wordpress Google Analytics

+ 4 more

Job Description

Job Summary

As an Audience Engagement Consultant, you will be responsible for developing and executing strategies that maximize engagement with the target audience. You will collaborate with marketing teams to create compelling content, drive community interaction, and optimize engagement metrics. This role requires a deep understanding of audience behavior, digital platforms, and data analysis to deliver tailored strategies that foster meaningful and sustained interactions with our audience.

Your Role and Responsibilities

Audience Analysis : Conduct thorough research to understand the demographics, preferences, and behaviors of the target audience. Leverage data analytics tools to gather insights.

Strategy Development : Develop engagement strategies that align with the overall marketing objectives and target audience needs. Create plans that are tailored to specific platforms, including social media, websites, and mobile applications.

Content Creation and Curation : Collaborate with content teams to design and produce engaging content, such as articles, videos, infographics, and interactive elements.

Community Building : Foster a sense of community by managing online forums, social media groups, and other digital spaces. Ensure that audience queries and concerns are addressed promptly.

Campaign Management : Oversee and execute digital marketing campaigns aimed at increasing audience interaction. Ensure campaigns are effective, on-brand, and meet set objectives.

Engagement Optimization : Continuously assess engagement metrics, identify trends, and recommend adjustments to strategies to improve results.

Cross-Functional Collaboration : Work with product, sales, and creative teams to ensure consistent messaging across all channels and campaigns.

Reporting and Analysis : Regularly report on engagement performance, key insights, and progress towards objectives. Provide actionable recommendations based on data analysis.

Innovation and Trend Monitoring : Stay updated with the latest trends in audience engagement and digital marketing, ensuring the company remains at the forefront of engagement strategies.

Required Technical and Professional Expertise

Digital Marketing Tools : Proficient in using digital marketing platforms such as Google Analytics, SEMrush, Hootsuite, and other social media management tools.

Content Management Systems (CMS) : Experience working with CMS platforms like WordPress, HubSpot, or similar.

Audience Analytics : Strong knowledge of audience analytics tools such as Google Analytics, Facebook Insights, and Twitter Analytics, and the ability to interpret data to drive engagement strategies.

Social Media Expertise : In-depth understanding of social media platforms, content strategies, and best practices for audience engagement.

Project Management : Experience in managing projects from conception through execution, ensuring timelines and objectives are met.

Creative Thinking : Ability to conceptualize and implement creative ideas that resonate with the target audience.

Communication Skills : Strong written and verbal communication skills, with the ability to convey messages effectively across various mediums.

Qualification & Experience Required

Educational Qualifications : A Bachelor s or Master s degree in Marketing, Communication, Media Studies, or a related field.

Professional Experience : Minimum of 2-5 years of experience in audience engagement, digital marketing, or a related field. Experience in managing engagement on multiple digital platforms is essential.

Experience in Campaigns : Proven track record of developing and executing successful audience engagement campaigns.

Certifications : Digital marketing certifications (e. g. , Google Analytics, HubSpot, Facebook Blueprint) will be a plus.

Employment Type: Full Time, Permanent

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