Marketing Engagement Analyst

Skill required: Marketing Operations - Campaign Management



Designation: Marketing Engagement Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc.

Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global – Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years' experience in the following field (level of experience requirements will vary by brand they interface with)

Project management – Worked in international projects in the capacity of PM

Internet Information technology

B2C & B2B portal environment

Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following:

Content Management – Exposure in creation of web content for cross functional entities

Database management – Understand the concept of consumer data being captured in a backend database.

Reporting and Tracking – Exposure to analyzing web traffic reports using different tracking tools

Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing



What are we looking for?

Content management

Digital Marketing

Program Project Management

Written and verbal communication

Ability to meet deadlines

Process-orientation

Ability to manage multiple stakeholders

Ability to handle disputes

Digital Marketing Analytics


Roles and Responsibilities:

In this role you are required to do analysis and solving of lower-complexity problems

Your day to day interaction is with peers within Accenture before updating supervisors

In this role you may have limited exposure with clients and/or Accenture management

You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments

The decisions you make impact your own work and may impact the work of others

You will be an individual contributor as a part of a team, with a focused scope of work

Please note that this role may require you to work in rotational shifts


Qualifications

Any Graduation