Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
- Gratuity calculator
  
  Check your gratuity amount
- HRA calculator
  
  Check how much of your HRA is tax-free
- Salary hike calculator
  
  Check your salary hike
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 1K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

Accenture

Compare

3.9

based on 53.8k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

27590 Accenture Jobs

Marketing Engagement Analyst

Accenture Solutions Pvt Ltd

3.9

based on 53.8k Reviews

3-5 years

Mumbai

Marketing Engagement Analyst

Accenture

posted 1d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analytics Salesforce Tableau Google Analytics Key Account Management

+ 8 more

Job Description

Skill required: Marketing Operations - Account Management

Designation: Marketing Engagement Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years

What would you do?
1. Role Purpose:The Customer Marketing Manager will lead Client's customer marketing initiatives, overseeing the development of strategies that foster long-term customer relationships and drive business growth. This role involves managing cross-functional teams, analyzing customer data, and executing marketing campaigns that deliver measurable results. The Customer Marketing Manager will play a pivotal role in ensuring Client's marketing efforts are aligned with customer needs and expectations.

Experience:oMinimum of 5 years of experience in customer marketing, with a focus on B2B or B2C sectors.oProven track record of managing and executing customer retention and engagement strategies.oExperience in managing teams and working in cross-functional environments.

Education:oBachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.

What are we looking for?
Key Accountabilities:

Lead the development and execution of customer-focused marketing strategies that align with Client's business objectives.

Oversee the creation of customer-centric content, campaigns, and promotions across multiple channels, including digital, events, and customer communications.

Analyze customer data to segment audiences and personalize marketing efforts, enhancing customer retention and satisfaction.

Manage customer loyalty programs and initiatives designed to increase engagement and maximize lifetime value.

Collaborate with sales, product, and digital marketing teams to ensure a cohesive approach to customer engagement.

Provide leadership and guidance to the customer marketing team, ensuring the effective execution of initiatives.

Monitor and report on key metrics, ensuring the continuous improvement of customer marketing efforts.Skills and Competencies:

Technical Skills:oAdvanced proficiency in CRM software and marketing automation tools (Salesforce, HubSpot, etc.).oStrong understanding of data analytics and performance measurement tools (Google Analytics, Tableau, etc.).oExperience in digital marketing strategies and platforms.

Competencies:oLeadership skills with the ability to manage teams and influence cross-functional stakeholders.oStrong analytical and problem-solving skills.oExcellent communication and presentation skills.oStrategic mindset with a focus on customer experience and retention.oProject management expertise, with the ability to oversee multiple campaigns simultaneously.

Roles and Responsibilities:

In this role you are required to do analysis and solving of lower-complexity problems

Your day to day interaction is with peers within Accenture before updating supervisors

In this role you may have limited exposure with clients and/or Accenture management

You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments

The decisions you make impact your own work and may impact the work of others

You will be an individual contributor as a part of a team, with a focused scope of work

Please note that this role may require you to work in rotational shifts

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description

Accenture Interview Questions & Tips

Prepare for Accenture roles with real interview advice

What people at Accenture are saying

What Accenture employees are saying about work life

based on 53.8k employees

65%

85%

68%

76%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

Compare Accenture with

TCS

3.7

Compare

Cognizant

3.8

Compare

Capgemini

3.8

Compare

Infosys

3.7

Compare

Wipro

3.7

Compare

Genpact

3.9

Compare

LTIMindtree

3.8

Compare

Deloitte

3.8

Compare

IBM

4.0

Compare

Nagarro

4.0

Compare

Tech Mahindra

3.5

Compare

Amazon

4.1

Compare

Google

4.4

Compare

PwC

3.4

Compare

NTT Data Information Processing Services

4.0

Compare

Mphasis

3.4

Compare

Ernst & Young

3.4

Compare

HCLTech

3.5

Compare

JPMorgan Chase & Co.

4.0

Compare

Optum

4.0

Compare

Similar Jobs for you

Marketing Manager at Sone India Group Of Industries

Kopar khairane

2-5 Yrs

₹ 5-10 LPA

Marketing E at Accenture Solutions Pvt Ltd

Mumbai

3-5 Yrs

₹ 5-7 LPA

Marketing Manager at Inc42 Magazine

New Delhi

4-8 Yrs

₹ 4-7 LPA

Marketing E at Accenture Solutions Pvt Ltd

Bangalore / Bengaluru

3-5 Yrs

₹ 5-7 LPA

Senior Analyst at Accenture Solutions Pvt Ltd

Mumbai

5-8 Yrs

₹ 7-10 LPA

Senior Analyst at Accenture Solutions Pvt Ltd

Mumbai

5-8 Yrs

₹ 7-10 LPA

Marketing E at Accenture Solutions Pvt Ltd

Mumbai

3-5 Yrs

₹ 5-7 LPA

Marketing at Accenture Solutions Pvt Ltd

Mumbai

3-5 Yrs

₹ 5-7 LPA

Campaign Management Associate at Accenture Solutions Pvt Ltd

Mumbai

1-3 Yrs

₹ 3-5 LPA

Marketing Automation Analyst at TE Connectivity India Private Limited

Bangalore / Bengaluru

5-8 Yrs

₹ 7-10 LPA

Accenture Mumbai Office Location

View all

Mumbai (1)

Mumbai Office

1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
400708