Social Media Marketer - (PM030225)

Who are we?

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.

Hustle Mode ON is the motto we live by.

• Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
• With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
• Recognized by Forrester and Everest Group as a Leader in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
• Listed in Deloitte Technology Fast 500 among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
• Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

What youll get to do?

Social Media Management:

• Be the voice of Whatfix. Manage Whatfix s social media accounts: Linkedin, Twitter, YouTube, Instagram, and Facebook
• Strategize and maintain a social media content calendar for all channels
• Collaborate with key stakeholders and teams including Customer/ Partner Marketing teams, Product marketing teams, Product managers.
• Drive Social Listening by monitoring, listening and responding to relevant social chatter across channels actively

Content Creation:

• Create engaging, original, and visually appealing content for various social media platforms, including text, images, videos, and infographics.
• Collaborate with design and content teams to ensure consistent brand messaging and aesthetics.

Campaign Planning and Execution:

• Plan, execute, and manage social media campaigns to generate buzz, excitement, and attendance for upcoming events.
• Leverage trending topics and relevant industry news to enhance campaign effectiveness.
• Lead and manage creative brand campaigns across Whatfix s social media channels
• Formulate and drive demand generation campaigns using gated Whatfix collaterals

Research and Analyze Industry Trends

• Stay current with emerging social media trends, tools, and best practices to ensure the firm remains at the forefront of online engagement.
• Use social media for researching and analyzing competitive intel

Analytics and Reporting:

• Track and analyze key performance metrics, providing insights on campaign effectiveness, audience growth, and engagement rates.
• Use data-driven insights to refine strategies and improve future campaigns.

What you should have?

Must-have:

• Minimum experience of 2-5 years in Social Media
• Proven track record of scaling social media platforms
• Excellent command over written and spoken English, and good interpersonal skills
• Outstanding project management skills

Good- to-Have:

• Familiarity with social media tools (Hootsuite/ HubSpot/ sprout social)
• Experience with Google Analytics and SEO
• Basic Design Expertise (Figma/ Canva)
• Marketing automation platforms
• Excellent interpersonal and relationship-building skills
• Networking aptitude
• Appetite to experiment with new, creative ideas on different platforms

Perks & Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;

We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status