Field Marketing Specialist

Who are we
Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
• Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers Choice in the 2024 Gartner Voice of the Customer for Digital Adoption Platforms has once again earned the Customers Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fourth Consecutive Year
• Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

About the role:
This role largely focuses on handling our events in the EMEA market across industries and segments. You will be primarily collaborating with the field marketing team, creating strategies on how to scale our virtual and physical events across specific business verticals, and executing the events end-to-end. You will be working with your counterparts to handle events conducted across various capacities across the states and also the growth team who runs various campaigns and experiments on demand generation.

If you are a motivated, self-starter who is creative, pragmatic, and passionate about marketing and believes in ownership of your work, then you will fit amazingly well with the team.

What youll get to do

• Collaborate with sales and marketing teams to develop event strategies for online marketing events (webinars, third-party virtual conferences, round-table, lunch learns, Whatfix hosted events, etc.)
• Deliver end-to-end project management and seamless event operations including contract negotiation, manage vendor/partner relationships, development/management of all project plans and timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
• Identifying relevant events to sponsor, managing budgets, internal/external stakeholders, coordination with email marketing, ads, and creative design team, engagement activities for the event, swag management, and other event logistics.
• Collaborate with the Business Development Representatives (BDRs) on identifying sources for quality leads, and converting them into sales opportunities.
• Collaborate with the Marketing Automation team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
• Create a measurement criteria and manage a feedback loop with cross-functional teams to continually measure program effectiveness.
• Good to have knowledge on CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

What you should have

Must-Have:

• 3-5 years of event/field marketing, management, operations, and demand generation experience (preferably in High tech and/or SaaS) managing various-sized programs and budgets
• 3-5 years working with cross-functional teams or stakeholders
• Experience in handling end-to-end Events (experience with Field Events is a bonus)
• Extensive Project and Campaign management expertise
• Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders
• Exposure to North American/UK/EU SaaS ecosystem and B2B marketing in mature Enterprise application markets

Good-to-have:

• Event strategy experience from program goals to show management
• A strong handle on working with budgets, event contracts, expenses accounts payable
• Ability to multitask, delegate work across virtual teams, and take the lead on several events simultaneously
• Experience from both corporate and event agency (especially with event management and execution)
• CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and generally strong presentation skills (including strong written and verbal communication skills)

Perks Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status