Integrated Marketing Strategist

Who are we

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider.

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience.

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
• Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The sole vendor named as Customers Choice: 2024 Gartner Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Third Consecutive Year
• Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What youll get to do

• Develop campaign strategies: Work closely with the marketing team to develop comprehensive campaign strategies aligned with the companys marketing objectives, target audience, and brand guidelines.
• Campaign planning and execution: Create detailed campaign plans, including timelines, budgets, and resource allocation. Coordinate the execution of campaigns across multiple channels, ensuring smooth implementation and timely delivery.
• Messaging and content development: Develop compelling campaign messaging and content that resonates with the target audience. Ensure consistent messaging across all campaign touchpoints.
• Channel selection and management: Determine the most effective marketing channels for each campaign, such as social media, email marketing, paid advertising, and events. Oversee the execution and performance tracking of campaigns on these channels.
• Budget management: Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize return on investment (ROI). Monitor campaign expenses and adjust strategies as needed to stay within budget.
• Performance tracking and analysis: Define key performance indicators (KPIs) for campaigns and implement tracking mechanisms. Analyze campaign data and generate actionable insights to optimize performance and improve future campaigns.
• Cross-functional collaboration: Collaborate with various teams to ensure seamless campaign execution and alignment with overall marketing efforts.
• Stay updated on industry trends: Keep abreast of the latest trends, best practices, and emerging technologies in campaign management and digital marketing. Apply new knowledge to enhance campaign effectiveness and efficiency.

What you should have

• Bachelors degree in marketing, communications, or a related field
• Proven experience as a Campaign Manager or a similar role.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in using marketing automation and campaign management tools.
• Analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.

• Knowledge of SaaS industry and B2B marketing is a plus

Perks & Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status