Senior/Product Marketing Manager (M - 5325)

Who are we?

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.

• Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.

• The only vendor recognized as a Customers Choice in the 2024 Gartner Voice of the Customer for Digital Adoption Platforms has once again earned the Customers Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Fourth Consecutive Year

• Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023

• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

Be one of the key Leaders in this awesome journey of building a billion-dollar company!

What will you get to do?

To be successful in this role, you will need to have hands-on experience of devising and executing winner go-to-market strategies and a hustling mindset to learn and execute quickly. In this role you will work closely with product marketing leadership, solution consultants, product managers and sales teams on driving our go-to-market strategies for a defined industry vertical.

Key work areas:

• Conduct in-depth research on market trends and customer needs to develop industry-specific playbooks, pitch decks, case studies, and one-pagers, tailored to vertical-specific use cases

• Analyze industry software ecosystems to identify ideal use cases for Whatfix solutions and craft targeted strategies.

• Train sales teams to effectively communicate Whatfix s value proposition to key personas within target verticals.

• Collaborate with integrated marketing team to execute campaigns and strategies for demand generation and pipeline acceleration.

• Partner with field marketing to drive and support industry-focused events, both sponsored and non-sponsored

• Build credibility by highlighting customer success stories, collecting feedback, and leveraging testimonials to inform messaging and strategies.

• Partner with PR to position Whatfix as a thought leader through industry-specific blogs, press releases, and analyst engagements.

• Define and track overall KPIs for vertical-specific campaigns including customer acquisition rates, revenue impact, and pipeline growth.

• Continuously optimize industry-specific go-to-market strategies based on performance data, feedback, and evolving market dynamics.

Our ideal Product Marketing Manager has:

• Owner mentality and an entrepreneurial drive

• High attention to detail and ability to manage multiple, competing priorities simultaneously

• Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment

• Story-teller with capability to engage the audience and keen observer of market trends who likes to asks questions

• Curious to dig deep into industry, product and market trends and analyze the metrics and numbers

• MBA degree with 8+ years of experience

• 5+ years of experience in B2B SaaS organizations with a global customer base or in content/brand marketing #LI-Onsite

Perks & Benefits (India):

• Best-in-class medical insurance coverage

• Free lunch & dinner buffet

• Doorstep cab drop facility

• Education sponsorship

• Internal job transfer & global mobility programs

• Scope to represent Whatfix at global events

• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;

• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status