Account based marketing ( ABM ) Manager

Role

• Responsible for planning and executing ABM (account-based marketing) campaigns.
• Managing requests through project management software
• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Work with account managers to understand their key focus and priorities
• Devise ABM plan by working with Marketing heads
• Highly collaborative role, and marketing campaign managers will often work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns.
• Assist with the development of program plans including schedules, budgets, and lead forecasts to support Sales revenue targets
• Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adjustments based on the data
• Maintain all the program documents in a central repository
• A constant finger on the digital pulse and an eye on the social landscape to discover whats new, what competitors are doing, and what innovations are around the corner.

Skill requirements:

• Project management, with strong attention to detail
• Able to influence, communicate, coordinate, and work effectively with cross-functional teams and vendors
• Be able to work across organizations to identify and engage with the right resources to support ABM activities
• Must be a self-starter who can take a project and run with it with minimal oversight and get the project over the finish line on time.
• Proven record of managing ABM campaigns
• Digital marketing experience is an added advantage.

Background:

• MBA in Business with a concentration in Marketing, or equivalent
• 10+ Yrs of proven experience in marketing
• Experience in IT services is preferred
• ABM experience will be good to have.