Lead - Marketing - B2B (10-15 yrs)

Spectral Consultants is hiring for the role of Marketing Lead with one of the Global Research & Advisory organisation.

Responsibilities:

- Strategic Marketing Leadership: Develop and implement a global marketing strategy aligned with business goals. Drive brand visibility, lead generation, and client engagement across international markets.

- Brand Management: Oversee brand development to ensure a consistent and compelling global image. Drive brand awareness initiatives through both digital and traditional channels.

- Content Strategy: Create a robust content marketing plan using research insights to establish the firm as a thought leader. Oversee the development of content such as blogs, case studies, and white papers.

- Lead Generation and CRM: Develop demand generation and nurture campaigns to build a strong pipeline of qualified leads. Collaborate with sales teams to optimize lead conversion.

- Digital Visibility: Develop and execute strategies to increase presence in the digital landscape. Leverage SEO, SEM, content marketing, and cross-referencing to drive visibility and audience engagement.

- Digital Marketing Expertise: Lead all digital marketing efforts, including website optimization, social media, and content marketing, to drive website traffic, engagement, and conversions. Utilize analytics to continuously refine digital strategies.

Requirements:

1. Digital Marketing experience for B2B Industry

2. Should have experience in Lead Generation