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970 Marketing Management Jobs

Manager/Sr. Manager - Marketing (HOD role)

10-15 years

₹ 12 - 18L/yr

Nashik

1 vacancy

Manager/Sr. Manager - Marketing (HOD role)

Sahrudaya Healthcare (Medicover Hospitals)

posted 4d ago

Job Description

Role & responsibilities

  • Devise short and long term strategies aiming to build brand identity & budgets.
  • Continuously work towards creation of brand awareness by partnering with various advertisement and PR agencies for creative inputs-website development and up gradation.
  • Ensure external & internal communications focus on creating positive impact of the brand. Ensure required brand guidelines are adhered by maintaining uniform look-and-feel.
  • Manage the various events for brand promotion activities for enhanced brand recall value.
  • Initiate web-based marketing platforms and create strong brand positioning.
  • Liaison with media and creative agencies for brand promotion activities for placing advertisements in various media including hoardings.
  • Liaison with public relations firm for positioning the articles in the print and digital media.
  • Interaction with various publications to promote break through surgeries, publicize achievements in leading dailies and electronic media.
  • Analyse the monthly media visibility report and present the same to the management team for developing the action plan.
  • Responsible for Content Management of various marketing communication material such as advertisements, brochures, leaflets, banners etc.
  • Responsible for design, development, content management, display of promotional packages and ensuring the continuous up-dation of the website with current information.
  • Responsible for designing of event related posters, brochures, invites, banners etc. by coordinating with the outsourced team.
  • Work with the management and marketing team to decide, plan, strategize, priorities and publicize the unit/departments strengths, features, unique specialties, achievements etc and thereby promote business development.
  • Will be responsible for the marketing related activities in coordination with the respective operation leaders for revenue generation through promotional activities for assigned departments.
  • Calculate Marketing Return on Investment (MROI) to optimize use of resources.

Conduct Market Intelligence Studies to benchmark and review strategies & Plans

  • Develop and manage sales and marketing budgets.
  • Ensure the maximum benefit is attained towards running various campaigns vis-a-vis cost incurred.
  • Develop and implement sales processes and tools to measure and optimize the effectiveness of the sales force.
  • Oversee the development and management of internal operating budgets.
  • Provide guidance to the deportees to enhance business through Corporate tie ups and Sponsorships.
  • Introduce promotional/ Below the Line (BTL) activities to maximize the responses like-running Residential Welfare Association campaigns.

Monitor consumer behavior and market trends through market research activities and take appropriate action for the same



Preferred candidate profile

  • Qualification: Any Graduate/Post Graduate in Marketing / International Marketing / Medical tourism.
  • Experience: Minimum 10 years of experience in Marketing preferably in Retail, Banking or Insurance

Work Location: Shree Sant Savata Mali Marg, Parab Nagar, Nashik, Maharashtra 422009




Employment Type: Full Time, Permanent

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What people at Sahrudaya Healthcare (Medicover Hospitals) are saying

4.3
 Rating based on 10 Marketing Manager reviews

Likes

1) Connectivity between top leadership and unit level executives. 2) Getting Bunch of ideas how to build career from top leadership. 3) Aggressiveness in marketing. 4) Employee friendly institute. 5) fastest growing chain in healthcare industry.

  • Salary - Excellent
  • +6 more
Dislikes

I don't think this colum is suitable for here, as we know this is employee friendly institute. SO NO DISLIKE... Only likes and likes.... Please remove this option..

Read 10 Marketing Manager reviews

Marketing Manager salary at Sahrudaya Healthcare (Medicover Hospitals)

reported by 19 employees with 6-20 years exp.
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₹4.4 L/yr - ₹12 L/yr
40% less than the average Marketing Manager Salary in India
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