Role & responsibilities
- Devise short and long term strategies aiming to build brand identity & budgets.
- Continuously work towards creation of brand awareness by partnering with various advertisement and PR agencies for creative inputs-website development and up gradation.
- Ensure external & internal communications focus on creating positive impact of the brand. Ensure required brand guidelines are adhered by maintaining uniform look-and-feel.
- Manage the various events for brand promotion activities for enhanced brand recall value.
- Initiate web-based marketing platforms and create strong brand positioning.
- Liaison with media and creative agencies for brand promotion activities for placing advertisements in various media including hoardings.
- Liaison with public relations firm for positioning the articles in the print and digital media.
- Interaction with various publications to promote break through surgeries, publicize achievements in leading dailies and electronic media.
- Analyse the monthly media visibility report and present the same to the management team for developing the action plan.
- Responsible for Content Management of various marketing communication material such as advertisements, brochures, leaflets, banners etc.
- Responsible for design, development, content management, display of promotional packages and ensuring the continuous up-dation of the website with current information.
- Responsible for designing of event related posters, brochures, invites, banners etc. by coordinating with the outsourced team.
- Work with the management and marketing team to decide, plan, strategize, priorities and publicize the unit/departments strengths, features, unique specialties, achievements etc and thereby promote business development.
- Will be responsible for the marketing related activities in coordination with the respective operation leaders for revenue generation through promotional activities for assigned departments.
- Calculate Marketing Return on Investment (MROI) to optimize use of resources.
Conduct Market Intelligence Studies to benchmark and review strategies & Plans
- Develop and manage sales and marketing budgets.
- Ensure the maximum benefit is attained towards running various campaigns vis-a-vis cost incurred.
- Develop and implement sales processes and tools to measure and optimize the effectiveness of the sales force.
- Oversee the development and management of internal operating budgets.
- Provide guidance to the deportees to enhance business through Corporate tie ups and Sponsorships.
- Introduce promotional/ Below the Line (BTL) activities to maximize the responses like-running Residential Welfare Association campaigns.
Monitor consumer behavior and market trends through market research activities and take appropriate action for the same
Preferred candidate profile
- Qualification: Any Graduate/Post Graduate in Marketing / International Marketing / Medical tourism.
- Experience: Minimum 10 years of experience in Marketing preferably in Retail, Banking or Insurance
Work Location: Shree Sant Savata Mali Marg, Parab Nagar, Nashik, Maharashtra 422009
Employment Type: Full Time, Permanent
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