Digital Marketing Manager

Role & responsibilities:

• Implementation of Digital Marketing initiatives in consultation with Head Marketing.
• Viega Digital Brand Management in India including advertising, branding, promotion campaigns including regulatory affects.
• Benchmarking of Digital Marketing activities within building material industry.
• Comply with Viega group & national guidelines and requirements including statutory by studying existing and new legislation.
• Outcome of Digital Marketing initiative within the given period
• Digital Marketing & social media KPIs
• Compliance with Marketing department & brand guidelines.
• Manage the content that the business ports to social media
• Develop strategies that drive customers to the website
• Improve the design, traffic, and Content of the website
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers
• Use advanced metrics to measure the success of a marketing campaign
• Keep up to date on the latest social media trends
• Adherence to brand guidelines
• Implementation of Digital Marketing initiative

Education and Qualification:

• Graduation with major in marketing, or a comparable training in a professional school or vocational college
• 6 - 10 years of professional experience in the marketing environment
• Creative, communication and presentation strong personality with assertiveness and good social skills
• Excellent Data analysis and presentation skills. Microsoft Excel & PowerPoint proficiency
• Collaborative and results- oriented way of working