Asst. Manager / Manager - Marketing (HealthCare Division)

Position: Asst. Manager / Manager - Marketing

Applicants Criteria:

Education: Any Graduate, MBA Marketing

Experience: 10+ Yrs. (Relevant)

Location: Ahmedabad (Corporate Office)

Languages: English, Hindi

Role & Responsibilities:

Profile Overview:

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Ultimately, the incumbent will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

• Deploy successful marketing campaigns and own their implementation from ideation to execution with help of agencies
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
• Produce valuable and engaging content at our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Desired Candidates Profile:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically lcomfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement