Marketing Manager

Role & responsibilities

• Conduct comprehensive market research to identify trends, opportunities, and customer needs within the elastics industry.
• Develop and execute effective marketing strategies to promote elastic products and increase market share.
• Analyze competitor products, pricing, and marketing strategies to identify areas for improvement and differentiation.
• Oversee the development and execution of the companys branding initiatives, ensuring a consistent and compelling brand message across all channels.
• Develop and manage the company's brand positioning and messaging to ensure it resonates with target customers.
• Ensure the brand maintains a strong, positive reputation in the market, both online and offline.
• Provide guidance to the Key Account Managers, Sales and Business Development teams including guidance on best practices and decision making on any strategic initiatives
• Conduct active business development activities and identify potential business opportunities; Facilitate lead generation and closure in collaboration with the Business development team
• Work with the Global Marketing team to ensure that brand guidelines and marketing programs are appropriately understood to maximize brand awareness
• markets
• Manage critical key accounts and ensure revenue growth and customer satisfaction
• Develop grievance resolution mechanism for handling customer complaints / concerns in a timely manner
• Continuously monitor pricing patterns and customer perception of value / quality within the market
• Review a variety of reports on performance and key metrics for Marketing team, draw critical inferences and report important findings to the Board; Identify deviations / issues, if any, and ensure that corrective action is discussed, finalized and implemented in a timely manner
• Liaise and work collaboratively with other departments to resolve any concerns or cross functional issues
• Participate in audits and liaise with auditors to share data and information as required
• Ensure effective coordination and liaising with external stakeholders such as vendors, government bodies etc. Address any escalations which might emerge
• Represent the organization and be its key spokesperson at all key platforms such as industry bodies and associations; Develop and maintain Spicas visibility in these forums industry through active participation.

Preferred candidate profile

• MBA or Post Graduate Diploma in Sales/Marketing
• 12+ years of experience in a Marketing/ Corporate Communications role with more than 5 years in a team leader role
• Past work experience in Elastic Textile and Garment production industry preferred