Chief Marketing Officer/Sr Marketing Manager

Position: CMO/Senior Marketing Manager [on-site / office-based]

Role Overview: Join us as a CMO/Senior Marketing Manager to spearhead our marketing strategy and establish the company as a leader in the BPO/ITES sector. This role offers the opportunity to shape the future of our brand, lead innovative campaigns, and drive measurable business growth.

Key Responsibilities

Strategic Leadership: Develop and execute a marketing strategy that aligns with business goals and accelerates growth.

Brand Building: Strengthen brand through impactful messaging and strategic positioning.

Demand Generation: Create targeted campaigns to drive lead generation and expand market presence.

Content Excellence: Oversee content creation for SEO, thought leadership, and customer engagement.

Team Leadership & Collaboration: Lead a high-performing marketing team and work cross-functionally with sales, product, and operations teams.

Performance Monitoring: Measure and optimize marketing KPIs to ensure ROI and business success.

Core Expectations

Maintain a dynamic website reflecting evolving business strategies.

Optimize SEO to achieve reasonable search rankings and enhance online visibility.

Manage Google AdWords campaigns with optimized SEO strategies.

Plan and execute organic and paid social media campaigns.

Script videos and coordinate production with external agencies.

Respond promptly to email inquiries and social media messages.

Bridge leads with operations for seamless conversions.

Conduct competitive analysis and report actionable insights.

Qualifications

Experience: 7+ years in senior marketing roles, preferably in the BPO/KPO/ITES sector.

Industry Knowledge: Deep understanding of outsourcing services and competitive dynamics.

Marketing Expertise: Proven success in digital marketing, lead generation, and brand strategy.

Leadership Skills: Strong ability to lead teams, collaborate across departments, and communicate effectively.

Technical Proficiency: Experience with marketing automation tools and analytics platforms.

Sales Acumen: In-depth knowledge of the sales funnel and a proven track record of driving conversions.

Flexibility: Willingness to work US hours and conduct sales meetings as needed.

What We Offer

Competitive salary with performance-based incentives.

A dynamic, collaborative, and growth-oriented work environment.

Opportunities for professional development and innovation.