Marketing & Brand Head For QSR at Lower Parel

Job description

Work closely with the team in driving the brands below-the-line (BTL) marketing efforts to build brand awareness and trials, increase footfalls to stores / online ordering.

Events brand participation and presence in relevant small and large format events (city-specific or multi-city)

Alliances and tie-ups for store catchment area marketing and in-store activation opportunities (e.g. corporates, co-working spaces, residential complexes, educational institutions, Collab's with other like-minded brands, credit card companies).

Local store area marketing support operations / sales teams in different cities in local store catchment marketing efforts (e.g.: in-mall visibility for mall stores, newspaper inserts)

In-store marketing festive dcor, activations, display and communication solutions implementation in-store

Agency and vendor management any activation agencies, creative and design agencies, fabrication vendors etc. onboarded for any execution

Administrative - Reports and financial management KPIs reporting, budget utilization, invoicing

Coordination with internal depts. - IT, finance, supply chain, operations

EDUCATION & EXPERIENCE

Graduate / Post-Graduate in Marketing / Communications

Consumer Activation / BTL marketing experience in B2C categories (F&B, QSR, Retail, FMCG, Media)

No.of years prior experience: 8-10years

KNOWLEDGE & SKILLS

Sound fundamentals of consumer marketing and brand building

Strong Project management skills w.r.t. working with a multitude of internal stakeholders and external partners, seeing through a project / task through all stages of planning and execution

Strong understanding and hands-on experience of activation /BTL and/or LSM.

Sound communication skills (written and spoken) and working knowledge of MS office (Excel, Word, PowerPoint)

Self-driven, proactive, conscientious and takes ownership of projects / tasks, willingness to learn/unlearn and work in a dynamic environment, maturity to work alongside a multitude of cross-functional teams and external agencies.