Marketing Manager

Role & responsibilities

1.Develop engaging and relevant content for various marketing channels, including but not limited to blogs, social media, email campaigns, and website copy

2.Oversee the creation, distribution, and maintenance of marketing collateral such as brochures, case studies, whitepapers, and presentations.

3.Collaborate with cross-functional teams to develop marketing strategies aligned with business goals and target audience needs.

4.Plan and execute marketing campaigns to promote products, services, and events, ensuring consistent messaging across all channels

5.Conduct market research to identify industry trends, competitor strategies, and customer preferences to inform marketing initiatives.

6.Ensure brand consistency and adherence to brand guidelines across all marketing materials and communications.

Track and analyse marketing performance metrics to measure the effectiveness of campaigns and optimize strategies accordingly

Preferred candidate profile

1.Excellent written and verbal communication skills.

2.Strong writing and editing skills for creating engaging blogs, articles, whitepapers, and other formats.

3.Creating compelling narratives that align with brand messaging and resonate with target audiences.

4.Experience with running campaigns across email, social media, paid media, and other digital platforms.