Marketing Manager

Roles and Responsibilities

• Develop marketing strategies to drive business growth and increase brand awareness.
• Analyze industry trends, competitor strategies, and customer needs to develop targeted marketing campaigns.
• Allocate and oversee the marketing budget to ensure cost-effective promotional activities.
• Manage marketing campaigns across multiple channels, including digital, social media, email, and events.
• Enhance the companys reputation by ensuring consistent branding across all platforms and communication materials.
• Collaborate with cross-functional teams to launch new products and services.
• Analyze market trends and customer feedback to inform marketing decisions.
• Oversee budget management for marketing initiatives.
• Manage the companys website, social media accounts, and online advertising campaigns to enhance visibility and attract potential clients.
• Work closely with sales, project management, and engineering teams to align marketing efforts with project timelines
• Foster strong relationships with existing and potential clients to secure projects and maintain customer loyalty.
• Regularly assess competitors activities and adjust strategies to stay competitive.
• Create brand solution decks
  

Desired Candidate Profile

• 6-8 years of experience in Marketing Management or a related field preferably within the construction, real estate, or infrastructure sector.
• Proven track record of developing successful marketing strategies that drive results.
• Strong understanding of digital marketing principles, including SEO/SEM, social media advertising, email marketing automation tools (HubSpot), etc.).
• Experience working with sales, engineering, and project management teams.
• Excellent communication skills with ability to work effectively with internal stakeholders at all levels.
• Ability to create impactful marketing materials such as brochures, presentations, and project case studies.
• Understanding of construction techniques, terminology, and industry standards.