Outreach & Engagement Manager - Retail Marketing

Job Title: Outreach & Engagement Manager - Retail Marketing

Location: Hyderabad

Company: Odespa

About Odespa:

Odespa is a premium wellness brand dedicated to delivering unparalleled spa and wellness experiences. With a commitment to excellence and innovation, we aim to redefine the wellness industry through transformative offerings and customer-centric approaches.

Role Summary:

The Outreach & Engagement Manager - Retail Marketing will be responsible for driving customer engagement and building brand visibility through innovative retail marketing strategies. This role demands a creative professional with proven expertise in customer outreach, partnership development, and retail campaign management. The ideal candidate will leverage data-driven insights to execute impactful marketing initiatives and establish Odespa as a leader in wellness retail.

Key Responsibilities:

Strategic Outreach:

• Develop and execute comprehensive outreach programs to enhance brand visibility and customer engagement within the retail segment.
• Identify and collaborate with strategic retail partners, including malls, lifestyle stores, and community hubs, to amplify Odespas presence.

Retail Campaign Management:

• Plan and implement retail marketing campaigns, promotions, and activations tailored to targeted customer segments.
• Coordinate with the design and content teams to create compelling marketing collateral and promotional materials.

Customer Engagement:

• Design and execute engagement initiatives that foster customer loyalty and satisfaction.
• Leverage CRM tools and analytics to monitor customer behaviors, preferences, and feedback, adapting strategies accordingly.

Event Collaboration:

• Organize and oversee retail-specific events such as wellness workshops, product launches, and seasonal campaigns to attract and retain customers.
• Represent Odespa at industry trade shows and events to promote the brand and build relationships.

Data-Driven Decision Making:

• Analyze campaign performance metrics and generate actionable insights for continuous improvement.
• Maintain a pulse on industry trends, customer preferences, and competitive activities to inform strategy.

Team Leadership:

• Manage a team of outreach coordinators, setting clear objectives and ensuring successful execution of campaigns.
• Provide training and guidance to team members to ensure alignment with brand objectives and high performance.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.

3+ years of experience in retail marketing, outreach, or customer engagement roles, with a strong track record of driving measurable results.

Proven ability to build and manage relationships with stakeholders.

Exceptional communication and interpersonal skills.

Analytical mindset with the ability to make data-driven decisions.

Knowledge of the local market and target audience is a plus.

Key Attributes:

Highly organized and detail-oriented with excellent multitasking skills.

Ability to thrive in a fast-paced environment and meet deadlines.

Passionate about wellness, luxury experiences, and hospitality.

Willingness to travel extensively within the city and beyond, as needed.

Preferred Qualifications:

MBA in Sales and Marketing from a reputed organization.

Experience in the retail industry with multiple outlet pre-opening experience.

Multilingual proficiency is a plus.

How to Apply:

Interested candidates are invited to submit their resume and cover letter outlining their qualifications and experience to sarvani@odespa.com with the subject line "Outreach & Engagement Manager - Retail Marketing Application."

Interested candidates must also complete the following steps:

Fill in the details below and share at sarvani@odespa.com after completing the assessments:

Name of Candidate:

Position Applied:

Email ID:

DOB:

Total experience:

Relevant Experience:

Current Company (if working):

Current CTC:

Expected CTC:

Notice Period:

Reason for change:

Current location (if Hyderabad, mention specific location):

Are you okay with a 6-day work week? Yes/No

Office timing: 9:30 AM to 6:30 PM. No hybrid. Are you okay with this? Yes/No

Office location: Nanakramguda, Hyderabad (working from the office is mandatory).

10th percentage:

12th percentage:

Graduation percentage:

PG percentage:

Please attempt the below mentioned Assessments by clicking their respective links:

DISC (Personality Assessment Test)

https://script.google.com/a/o2spa.org/macros/s/AKfycbxHbkQ7NLTV-OSGc11314LtrP2K5s9l2nxf12zxMB_ZUQYSw7t8/exec?v=login

Step 1: Mention your Name Under the Column

Step 2: In Email Column, Mention - sarvani@odespa.com

Step3: In Authorized Email Column, Mention - animesh@o2spa.org

Step 4: Attempt the Assessment

Please take Assessment of General Aptitude by clicking below Link with the above credentials:

https://forms.gle/fpPT8T5NVU3WGyhk9

Please note that, Candidates who complete these assessments ONLY will be considered for the next round of the interview process.