Copywriter E-Commerce Content Creation

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

• Mindful Souls B. V. : In FY23-24, VGL acquired Mindful Souls B. V. , a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
• Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGL's Your Purchase Feeds. . . initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Germany Overview:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds. . .

Job Description:

We are seeking a talented Copywriter to join our dynamic team and contribute to the growth of ShopLC s digital footprint. As a Copywriter, you will be responsible for crafting engaging, persuasive, and informative content that enhances our customers shopping experience, drives online sales, and promotes our products effectively.

You will work closely with various teams to create compelling product descriptions, eye-catching meta ads, and persuasive content across a range of platforms, including our website, blogs, social media, and landing pages. You ll help ensure that our messaging aligns with our brand voice, supports SEO strategies, and drives conversions.

Roles & Responsibilities:

• Create Product Descriptions/Summaries: Write clear, concise, and engaging product descriptions that highlight key features, benefits, and unique selling points.
• Meta Ads & Landing Pages: Develop effective meta ad copy and optimize landing pages to improve engagement and conversions.
• Research & Development: Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation.
• Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and increase brand visibility across various external platforms.
• Trend Research: Stay updated on content and market trends, particularly in the jewelry and e-commerce industries, to create relevant, engaging content that resonates with our target audience.
• On-Page Content: Create SEO-optimized content for product listing pages (PLP), blogs, and other key sections of the website.
• Content Strategy Development: Work with the marketing and creative teams to develop content strategies that align with overall business goals and objectives.
• Website Audit: Regularly review and update website content for relevance, accuracy, and effectiveness, ensuring a seamless user experience.
• Content PPT Creation: Develop presentations that communicate content ideas, strategies, and performance metrics clearly and effectively.

Qualifications & Skills:

• Education: Bachelor s or Master s degree in English, Mass Communication, or a related field (preferred).
• Experience: Proven experience in copywriting or content creation, preferably in an ecommerce or digital marketing setting.
• Skills:
  • Strong writing and editing skills with the ability to craft persuasive and engaging copy.
  • Solid understanding of SEO principles and how to apply them to content creation.
  • Familiarity with Google Analytics, CMS tools, and other content management systems.
  • Proficient in MS Office and other common tools (Word, Excel, PowerPoint).
  • Ability to analyze and interpret content performance data to optimize future content strategies.
  • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Analytical mindset with the ability to evaluate content effectiveness and make datadriven improvements.
  • Communication Skills: Strong written and verbal communication skills, with the ability to collaborate across teams and departments.
  • A creative thinker with a passion for storytelling and creating content that resonates with diverse audiences.

• The Great responsibility.
• A fun-life balance.
• Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions
• Attractive financial package for top talent.

4, 00, 000-5, 00, 000 Yearly Thank You for Subscribing! Thank You for Applying! You have already applied in this position!!