Affiliate Marketing and Ratings Management Executive

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

• Mindful Souls B. V. : In FY23-24, VGL acquired Mindful Souls B. V. , a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
• Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGL's Your Purchase Feeds. . . initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview: Shop LC Germany Overview:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds. . .

Our Core Values:

We are seeking an experienced and strategic Executive Affiliate Marketing and Ratings Management to lead our affiliate marketing initiatives and oversee the management of our brand's ratings and reviews This executive-level role is crucial in driving revenue growth, strengthening partnerships, and enhancing our digital presence. Hands-on experience with tools like Upfluence and a proven track record in affiliate marketing and reputation management are essential.

Key Responsibilities:

Affiliate Marketing Leadership:

• Develop, implement, and oversee the affiliate marketing strategy to achieve growth targets and expand the affiliate network.
• Build and maintain relationships with high-value affiliate partners, negotiate contracts, and ensure mutually beneficial collaborations.
• Lead the identification and onboarding of new affiliates to increase brand reach and revenue.
• Strategically utilize Upfluence or similar platforms to discover, engage, and nurture relationships with influencers and affiliate partners.
• Monitor affiliate performance through KPIs, analytics, and reporting tools, providing insights to optimize campaign effectiveness.
• Work with internal teams to align affiliate marketing strategies with broader marketing and business goals.

Influencer Marketing and Upfluence Expertise:

• Serve as the primary point of contact for all influencer-related activities, leveraging Upfluence to manage campaigns effectively.
• Design and execute influencer campaigns that integrate seamlessly with affiliate marketing initiatives.
• Evaluate the success of influencer collaborations and adjust strategies based on performance metrics.

Products & Site Rating Management:

• Oversee and manage the brand s online reviews, ratings, and overall digital reputation on platforms like Yotpo, Google, and industry-specific review sites.
• Develop strategies to proactively improve ratings and encourage positive customer feedback.
• Collaborate with customer service and product teams to address and resolve negative reviews or recurring issues.
• Track and analyze trends in customer feedback to identify opportunities for improvement and enhance customer satisfaction with CS team.
• Create and present comprehensive reports on reputation performance and strategic recommendations to senior leadership.

Strategic and Leadership Responsibilities:

• Provide thought leadership and insights to guide affiliate and reputation management strategies, ensuring alignment with the company s overall objectives.
• Manage budgets related to affiliate and reputation campaigns, ensuring optimal ROI.
• Represent the company at industry events, fostering relationships with key partners and affiliates.
• Mentor and guide junior team members, fostering a culture of collaboration and innovation.

Qualifications:

• Proven experience in a senior or executive role focused on affiliate marketing, influencer marketing, or online reputation management.
• Expertise with tools like Upfluence and other affiliate/influencer management platforms.
• Strong understanding of affiliate marketing strategies, trends, and technologies.
• Demonstrated ability to manage online reviews and reputation with a focus on improving customer sentiment and ratings.
• Exceptional analytical skills with the ability to interpret data and drive actionable insights.
• Outstanding negotiation, communication, and leadership abilities.
• Experience managing cross-functional teams and collaborating with stakeholders.

450000-500000 Yearly Job Level -3 1-2 years Years

Qualification Proven expertise in affiliate and influencer marketing, online reputation management, and leadership, with advanced knowledge of tools like Upfluence and a track record of driving measurable growth

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