Manager - Marketing - Work Place Infrastructure - India & South Asia (9-20 yrs)

Marketing Manager - Work Place Infrastructure, India & South Asia

- Lead, coordinate, and manage the execution of marketing plans for WPI business in India & South Asia.

- Identify and capitalize on opportunities for market share growth and revenue generation.

- Collaborate with the WPI sales leadership team to gather data, analyze market trends, and develop actionable insights to form marketing strategies.

- Work collaboratively with business leaders to build long term plan for the organization.

- Develop segmentation and go-to-market strategies for WPI product lines, working collaboratively with customers and sales teams.

- Conduct market research to understand customer needs, buying behaviors, and competitive landscape.

- Develop and implement a comprehensive calendarized training plan to enhance the competency of the WPI team.

- Identify KOL, Key consultants & MEP agencies and develop strategies to leverage their expertise for brand awareness and thought leadership.

- Partner with the Global & APAC Marketing team to build and execute product launch plans, encompassing value proposition development, segmentation, pricing, channel strategy, and sales enablement tools.

- Design and implement programs to improve customer experience and drive to retain old customers.

- Performs industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.

- Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifies customers' clinical and economic needs, values, and desired benefits.

- Creates business case for new product development and product positioning in collaboration with global product leaders.

- Builds the forecast plan for India manufacturing for country.

- Work closely with India production team to support & meet the need of globa demands.

- Drive & build process towards greater operational efficiency & smooth executions.

- Work closely with other sales, operations, marketing, and digital teams to drive comprehensive growth strategies.