Head - Marketing - Food (15-20 yrs)

Company : FMCG

Designation : Head of Marketing-Process Foods

Location: Kolkata

CTC details : 50 LPA

Job Description :

- This role is of a Marketing Head for a well known FMCG company. This is a P&L role involving planning and strategy, consumer insights and research and media spends leading a large team.

Client Details:

Our client is a well know FMCG company with a number of National Brands. They are looking to adapt and grow in the current changing market landscape. They are looking for a Marketing Head to lead their growing business.

Description:

- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams

- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges

- Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas

- Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)

- Driving standardisation of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities

Profile:

A success-full candidate will be someone with close to 15 years of overall FMCG experience, with a minimum of 8 years of experience in marketing. You would have team handling and P&L handling experience with a passion towards building and growing brands.