Director - Marketing Head - Quick Service Restaurant Burger Chain (12-20 yrs)

Job Title: Director of Marketing

Location: Delhi NCR

Reports to: Managing Director

Job Summary :

- We are seeking an experienced and visionary Director of Marketing to lead all marketing functions for our growing QSR (Quick Service Restaurant) burger chain.

- This role is pivotal in driving the brand's growth, visibility, customer loyalty, and profitability in a competitive market.

- Reporting to the Managing Director, the Director of Marketing will develop and execute strategic marketing initiatives to achieve business objectives while fostering a strong brand presence.

Key Responsibilities :

Strategic Planning & Leadership :

- Develop and implement a comprehensive marketing strategy aligned with the company's business goals.

- Lead, mentor, and manage the marketing team, ensuring effective execution of campaigns and initiatives.

- Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and threats.

- Collaborate with the MD and cross-functional teams to align marketing efforts with overall business strategy.

Brand Management :

- Strengthen the brand identity and ensure consistency across all marketing channels.

- Drive brand positioning and messaging to enhance customer perception and loyalty.

- Oversee new product launches, packaging, and in-store marketing to maintain brand appeal.

Campaign Management :

- Plan and execute impactful digital, traditional, and experiential marketing campaigns to drive footfall and sales.

- Develop and oversee promotional strategies, including discounts, offers, and loyalty programs.

- Monitor and optimize campaigns to ensure maximum ROI.

Digital Marketing & Customer Engagement :

- Oversee all digital marketing efforts, including social media, SEO, SEM, and email marketing.

- Drive customer engagement through innovative content, storytelling, and influencer collaborations.

- Leverage analytics to measure and improve online performance and customer interactions.

Partnerships & Community Engagement :

- Build strategic partnerships with delivery platforms, suppliers, and local communities to enhance the brand's reach and reputation.

- Foster collaborations with key stakeholders to promote the brand in Delhi NCR and beyond.

Market Expansion & Performance Analysis :

- Identify and evaluate opportunities for market expansion, including new outlets and delivery networks.

- Monitor marketing budgets, KPIs, and sales metrics to evaluate campaign performance and make data-driven decisions.

- Conduct post-campaign analysis and share insights with the leadership team.

Key Skills & Qualifications :

- MBA in Marketing or related field from a reputed institution.

- 10+ years of experience in marketing, with at least 5 years in a leadership role in the F&B or QSR industry.

- Proven track record in driving brand growth, customer acquisition, and loyalty in competitive markets.

- Expertise in digital marketing, branding, and campaign management.

- Strong analytical, leadership, and communication skills.

- Passion for food and understanding of the QSR industry dynamics.