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44 PSS GlOBAL Jobs
Head D2C
PSS GlOBAL
posted 8hr ago
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Job Description
Job Title: Head D2C
Location: Mumbai
About the client: PSS has been mandated to hire a Head D2C for a fast-growing Indian footwear brand.
Job Purpose:
The Head of D2C will lead and execute the company s D2C or direct-to-consumer strategy, overseeing the online sales channel and driving revenue growth through our website and e-commerce platforms
Key Responsibilities:
D2C Strategy & Vision : Define and execute the D2C strategy to drive growth in the online business. Develop a comprehensive roadmap for online sales, aligning with the company s broader business goals.
Sales Growth : Drive revenue growth, monitor and analyse performance metrics (conversion rates, AOV, CAC, LTV) to optimize sales funnels, customer engagement, and retention strategies.
Customer Experience : Lead the development of customer journeys to ensure a seamless, personalized, and delightful shopping experience from landing page to post-purchase.
E-Commerce Platform Management : Oversee the optimization and day-to-day management of the company s website and other e-commerce platforms. Ensure that product listings, UI/UX, payment processes, and logistics are efficient.
Performance Marketing : Collaborate with the marketing team to run high-performing paid media campaigns (Google, Meta, etc.), SEO/SEM strategies, email marketing, and content marketing to increase site traffic and conversions.
Team Leadership : Build, mentor, and lead a team of D2C experts (digital marketers, e-commerce managers, customer support, data analysts) to execute strategies and achieve KPIs.
Data-Driven Decisions : Use analytics to monitor site performance, user behaviour, and market trends to adjust strategies and improve results. Regularly report on key performance metrics to senior leadership.
Product Pricing & Launch : Work with the product and inventory teams to create pricing strategies, product launches, and promotions that align with customer demands and market trends.
Collaboration : Work cross-functionally with product, marketing, customer service, and operations teams to drive business growth and enhance the customer experience.
Educational Qualifications And Experience:
Bachelor s degree in Business, Marketing, or a related field (MBA preferred).
8+ years of experience in the footwear industry, with a focus on online sales growth on website and ecommerce marketplaces, with at least 4-5 years in leadership roles.
Proven experience in leading cross-functional teams and achieving measurable sales growth through digital platforms.
Deep understanding and demonstrated experience in P&L Management.
Strong relationships with Key Ecommerce Marketplaces Category Managers and Heads.
Strong understanding of D2C sales strategies, conversion optimization, user experience, customer segmentation, and performance metrics.
Expertise in e-commerce platforms like Shopify, web and data analytics tools (Google Analytics, PowerBi, Tableau), and performance marketing tools (Google Ads, Meta Ads, etc.).
Data-driven decision-making and strong analytical skills.
Excellent communication, leadership, and team management skills.
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Job Summary
Employment Type: Full Time, Permanent
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