etrade Online - Manager - Digital Marketing (3-7 yrs)

Manager - Digital Marketing - Dylect

About Us:

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We have been recognized among Top 30 for FUTURE READY workplaces by Fortune India in 2024.

In 2024, we launched our own brand of Lifestyle consumer products - Dylect (https://www.dylect.in/). Currently, Dylect has an extensive range of products in the Auto and Solar categories with Kitchen Appliances category being the next big launch. Within a short span, Dylect has been able to capture significant market share due to our strong product, brand and operations ecosystems.

Job Summary:

We are looking for a highly motivated and data-driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating, executing, and optimizing paid media campaigns across multiple digital platforms. You will lead efforts to drive high-quality traffic, increase conversion rates, and optimize return on investment (ROI) for all marketing initiatives.

Key Responsibilities:

- Plan, create, and execute performance-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.

- Lead performance marketing strategies, including paid search, paid social, display advertising, programmatic buying, affiliate marketing and Amazon ecosystem.

- Allocate and optimize marketing budgets effectively to maximize ROI.

- Develop and implement strategies to increase conversion rates through A/B testing, landing page optimization, and analysing user behaviour.

- Work alongside the SEO team to ensure that all paid strategies align with organic search efforts and drive overall web traffic.

- Collaborate with the content team to ensure alignment between paid ads and landing pages for a seamless customer journey.

- Develop precise targeting strategies using demographic, behavioural, and psychographic data to reach the most relevant audiences.

- Stay up to date with market trends, new digital marketing opportunities, and competitor activities to adapt strategies accordingly.

Requirements:

- Master's degree in Marketing, Business, Communications, or related field.

- 3+ years of experience in Performance and Digital marketing with a proven track record of managing high-budget campaigns.

- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, AMS, and other performance marketing platforms.

- Strong knowledge of SEO, SEM, and CRO principles.

- Proficiency in using marketing and analytics tools (Google Analytics, Google Tag Manager, AMS, SEMrush, etc.).

What's in it for you?

- Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers

- Work in an ideal place for ground-breaking improvements in Technology & Brand

- Continuous mentorship from leaders & peers

- Progressive & Employee First policies

- A young, cool, vibrant & high-performance culture

- Competitive pay as per Market benchmarks