SolarSquare - Head - SEO (7-12 yrs)

About SolarSquare Energy:-

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India's fastest growing residential solar brand in 2 years.

Job Overview:

We are seeking a highly skilled and experienced Head of SEO to lead our SEO strategy and execution. The ideal candidate will have a strong understanding of search engine optimization (SEO) strategies and techniques to drive organic and paid traffic to our website. The Head of SEO will play a crucial role in improving our online visibility, increasing website traffic, and maximizing conversions. This position requires a creative and analytical mindset, as well as a passion for staying up-to-date with the latest industry trends.

We prefer a candidate with 7-10 years of hands-on experience in SEO, with deep expertise in all aspects of SEO, including on-page, off-page, technical SEO, and content strategy. This role will be critical in driving organic traffic, improving search engine rankings, and enhancing our overall digital presence.

Key Responsibilities:

1. Strategic Leadership:

- Develop and execute a comprehensive SEO strategy aligned with business objectives to increase organic traffic and improve search engine rankings for category pages as well as city pages.

- Lead and mentor a team of SEO specialists, content creators to ensure seamless implementation of SEO initiatives.

- Work closely with Product and Engineering team for SEO related changes on the website.

- Provide strategic direction and thought leadership to guide the team in adopting the latest SEO trends and best practices.

- Stay abreast of the latest SEO trends, algorithm updates, and best practices.

- Implement new strategies to adapt to changes in the search landscape.

- Up-to-date with the latest industry trends, best practices, and algorithm updates.

2. Team Management & Leadership:

- Manage, motivate, and develop a high-performing SEO team, fostering a collaborative and innovative work environment.

- Set clear goals, expectations, and performance metrics for the team, ensuring alignment with company objectives.

- Conduct regular team meetings, performance reviews, and training sessions to build expertise and ensure continuous professional growth.

- Encourage open communication, providing constructive feedback and guidance to help team members overcome challenges and achieve their full potential.

3. On-Page SEO:

- Optimize website architecture, HTML, and CSS for search engine friendliness.

- Ensure proper keyword research and integration across all website content.

- Analyze search volume, competition, and user intent to select optimal keywords for targeted campaigns.

- Optimize meta tags, headers, and internal linking structures for better indexing and visibility.

- Optimize website structure, URLs, and internal linking to improve organic rankings.

4. Off-Page SEO:

- Develop and manage link-building strategies to improve domain authority and organic rankings.

- Build and maintain relationships with industry influencers, bloggers, and relevant websites to increase the backlink profile.

- Monitor and disavow toxic backlinks to maintain a healthy backlink profile.

- Monitor and analyze the impact of off-page SEO efforts on search rankings.

5. Technical SEO:

- Conduct regular technical SEO audits to identify and fix issues related to crawlability, indexability, and mobile responsiveness.

- Work closely with the engineering and product team to ensure site speed, security, and performance align with SEO best practices.

- Implement structured data (Schema markup) and XML sitemaps for enhanced search engine understanding and website visibility in search results.

6. Content SEO:

- Collaborate with the content team to create SEO-friendly content that drives organic traffic and engagement.

- Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent. Ensure content is optimized for readability, relevance, and search engines.

- Ensure all content is optimized for target keywords, user intent, and search engine algorithms.

- Oversee the development of content calendars, including blog posts, landing pages, and other digital assets.

7. Data Analytics & Reporting:

- Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track, report, and analyze website performance.

- Monitor and analyze website performance using tools like Google Analytics and Search Console. Generate regular reports on key SEO/SEM metrics, such as organic traffic, keyword rankings, and conversion rate.

- Provide regular insights and recommendations to senior management based on data-driven analysis.

- Continuously monitor industry trends, algorithm updates, and competitor activity to keep the SEO strategy up to date.

8. Collaboration & Communication:

- Work closely with cross-functional teams to align SEO strategies with broader business goals.

- Communicate SEO strategies, progress, and results to stakeholders at all levels of the organization.

Skills & Competencies:

- Expertise in SEO: Deep understanding of all aspects of SEO, including on-page, off-page, technical SEO, and content strategy.

- Team Management & Leadership: Proven experience in leading and developing teams, fostering a collaborative environment, and driving high performance.

- Analytical Mindset: Strong data analytics skills with the ability to interpret complex data and translate it into actionable insights.

- Technical Proficiency: Familiarity with HTML, JavaScript, and other web technologies.

- Experience with website CMS platforms such as WordPress.

- SEO Tools Mastery: Proficient in using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

- Content Strategy: Strong understanding of how content impacts SEO and experience in developing content strategies that drive organic growth.

- Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

- Problem-Solving: Strong problem-solving skills with a proactive approach to identifying and resolving SEO challenges.

- Communication: Excellent written and verbal communication skills, with the ability to articulate complex SEO concepts to non-technical stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Business, Computer Science, or a related field.

- 7-10 years of experience in SEO, with a proven track record of driving organic growth.

- Experience in the renewable energy sector or a related industry is a plus. Experience across e-commerce and high growth startups would be preferred.