Upload Button Icon Add office photos
filter salaries All Filters

46 SolarSquare Energy Jobs

SolarSquare - Head - Performance Marekting - IIM/FMS/MDI/XLRI (8-12 yrs)

8-12 years

SolarSquare - Head - Performance Marekting - IIM/FMS/MDI/XLRI (8-12 yrs)

SolarSquare Energy

posted 2mon ago

Job Description

About SolarSquare Energy:-

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Who We're Looking For:-

We're seeking an experienced and results-driven Head of Performance Marketing to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness. This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives.

The ideal candidate should be:

- Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.

- 8+ years of experience in performance marketing and digital brand awareness across top tier consumer startups.

- Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.

- A strategic thinker with strong analytical capabilities and a hands-on approach.

- A natural leader with the ability to build, inspire, and manage high-performing teams. Tier 1 MBA or graduation school / preferred.

What You'll Do

In true startup fashion, you'll wear multiple hats and take ownership of key initiatives. Your responsibilities include:

Strategic Leadership:

- Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).

- Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA and maximize conversions.

- Establish and monitor KPIs and dashboards for tracking performance across all channels.

- Work closely with the wider marketing team to optimize audience and communication strategies

- Collaborate with the content and design teams to create compelling ad creatives and landing page

- Monitor competitor activity and keep an eye out for trends

Campaign Management:

- Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max) and Meta (Facebook and Instagram).

- Lead keyword research, ad copy creation, A/B testing, and campaign optimization.

- Drive funnel optimization from impressions to conversions, leveraging data-driven insights.

- Implement and manage conversion tracking, pixel setup, and event tracking.

Team Leadership:

- Build and lead a high-performing performance marketing team.

- Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.

- Mentor and guide team members to achieve peak performance.

Budget & Analytics:

- Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.

- Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.

- Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement.

Optimization & Innovation:

- Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.

- Identify new digital marketing tools and technologies to stay ahead of trends.

- Continuously monitor competitor activities and emerging trends in performance marketing.

What You'll Bring

- 8+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.

- Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.

- Strong analytical skills to interpret data and translate it into actionable strategies.

- Proven ability to optimize campaigns for ROI and scale lead generation efforts.

Hands-on experience in:

- Conversion tracking, pixel setup, and event tracking.

- Managing and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).

- A/B testing and CRO techniques.

- Exceptional verbal and written communication skills.

- Entrepreneurial mindset with a strong bias for execution and results


Functional Areas: Other

Read full job description

Prepare for Foreman roles with real interview advice

What people at SolarSquare Energy are saying

What SolarSquare Energy employees are saying about work life

based on 118 employees
54%
69%
45%
96%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

SolarSquare Energy Benefits

Free Transport
Job Training
Work From Home
Free Food
Team Outings
Health Insurance +6 more
View more benefits

Compare SolarSquare Energy with

Adani Green Energy

4.1
Compare

Azure Power

3.9
Compare

Waaree Energies

3.9
Compare

Vikram Solar

3.9
Compare

CleanMax Enviro Energy Solutions

4.5
Compare

Hero Future Energies

4.3
Compare

ReNew

4.2
Compare

Jakson Group

4.2
Compare

Fourth Partner Energy

4.3
Compare

Marpu Foundation

4.8
Compare

Huawei Technologies

4.0
Compare

HCL Infosystems

3.9
Compare

Z X Learning

4.5
Compare

Evision Technoserve

4.7
Compare

Karma Ayurveda

4.5
Compare

InternEzy

4.9
Compare

Cogoport

2.9
Compare

Lea Associates South Asia

4.3
Compare

Creambell

4.0
Compare

Caparo Engineering India

4.0
Compare

Similar Jobs for you

Marketing at Go Ahead Consultant

8-15 Yrs

₹ 25-40 LPA

Brand Manager at Wella India Pvt. Ltd.

6-10 Yrs

₹ 30-50 LPA

Youtube Channel Manager at SolarSquare Energy

5-8 Yrs

₹ 30-35 LPA

Senior Brand Manager at Mamaearth

2-7 Yrs

₹ 25-40 LPA

Performance Marketing Manager at Industrybuying

6-9 Yrs

₹ 26-32 LPA

Marketing at Connexions

8-12 Yrs

₹ 35-40 LPA

Senior Brand Manager at Michael Page

8-15 Yrs

₹ 21-34 LPA

Assistant Manager at UniHyr

5-7 Yrs

₹ 25-30 LPA

Senior Marketing and Digital Manager at Personaliq

4-11 Yrs

₹ 10-25 LPA

Marketing at Justdial

3-13 Yrs

₹ 10-20 LPA

Customer Support Executive - EMI Team

1-3 Yrs

Pune

4d ago·via naukri.com

Marketing Analyst

3-5 Yrs

₹ 10 - 12L/yr

Gurgaon / Gurugram, Mumbai

7d ago·via naukri.com
write
Share an Interview