VT Netzwelt - Senior Specalist - SEO (5-7 yrs)

Department : Digital Marketing

Experience : 5 years

Position Summary:

- We are seeking a skilled eCommerce SEO Specialist to join our team.

- The ideal candidate will have a strong background in SEO strategies tailored for eCommerce platforms and a proven track record of improving search engine rankings and driving organic traffic & revenue.

Key Responsibilities:

- Ability to identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention.

- On-page optimization and off-page optimization.

- All associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, website health, competitor analysis, traffic analysis, and rank optimization.

- Deep understanding of building data-driven strategies to improve organic traffic and SERP visibility on niche keywords.

- In-depth knowledge of the latest SERP feature schema implementation.

- Work closely with Content Writing and Content Marketing teams to develop and execute comprehensive eCommerce & services content strategies aligned with brand principles.

- Collaborate with the development team to ensure the website aligns with Google standard SEO best practices.

- In-depth knowledge of current SEO trends and tools like Search Console, SEMrush, Ahrefs, Screaming Frog, and Ubersuggest.

- In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversions.

- In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversions.

- Develop and implement link-building strategies.

- Stay up-to-date with industry trends and content consumption habits to ensure website content remains relevant and appealing on digital platforms considering E-E-A-T & people-first content standards.

- Collaborate with internal and external stakeholders to ensure consistency of the website across all communication channels.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Knowledge of ranking factors and the latest search engine algorithms.

- Develop and implement link-building strategies.

Personal Attributes:

- The successful candidate must have excellent communication and interpersonal skills.

- Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly.

- A teamwork attitude, willing to take on extra tasks and see them through.

- Acute attention to detail and problem-solving SEO skills are also necessary attributes for the role.

Education and Qualification:

- Masters degree in MBA, Marketing, or related field.

- Proven experience as an eCommerce SEO Specialist in an eCommerce and services environment.

- Exceptional analytics, technical SEO, UI/UX, and CRO skills with a keen eye for detail.

- Portfolio showcasing a range of services as well as eCommerce industries.

- Excellent communication and interpersonal skills.

- A passion for digital marketing and a data-driven approach.

- Join our team and be part of creating impactful campaigns that make a difference for our clients.

- If youre a creative thinker with a passion for words and a drive to succeed, wed love to hear from you!