Executive - Research & Special Projects

Executive - Research & Special Projects PSS Team | Mumbai | Full Time Youll be instrumental in shaping our go-to-market strategy by uncovering actionable insights from internal data, competitive intelligence, and industry trends? Does discovering newer opportunities in targeted accounts excites you? If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation! The Impact you will create in the Job: Competitive Intelligence: * Conduct in-depth research and analysis of key competitors, tracking their market share, growth strategies, product roadmaps, and marketing campaigns. * Identify competitive strengths and weaknesses to inform our value proposition and messaging. * Monitor industry publications, news sources, and social media to stay ahead of competitor moves and market shifts.Target Account Management: * Leverage win/loss data, competitive intel, and industry insights to refine and evolve our target account list. * Analyse firmographic and technographic data to identify high-potential customers who align with our ideal customer profile (ICP). * Collaborate with sales and marketing teams to develop targeted campaigns and messaging for different account segments.Market Trend Analysis: * Stay up to date on emerging technologies, market trends, and customer behavior shifts relevant to the Martech landscape. * Translate market insights into actionable recommendations for product development, marketing strategies, and go-to-market initiatives. * Partner with the research team to proactively identify and analyze market signals that could impact our business.Data-Driven Decision Making: * Leverage internal data sources to extract valuable insights. * Develop and maintain reports and dashboards to visualize key metrics and trends for stakeholders. * Translate data into actionable recommendations for optimizing marketing campaigns, resource allocation, and overall strategy. What do we look for? * 2-5 Years of experience. * Strong analytical skills with proficiency in data analysis tools like Excel, SQL, or Tableau. * Excellent communication and storytelling abilities to translate complex data into actionable insights. * Passion for the Martech industry and a keen understanding of its competitive landscape. * Collaborative and adaptable, with the ability to work effectively cross-functionally with sales, marketing, and research teams. Why Netcore? Netcore Cloud (www.netcorecloud.com) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Netcore, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Netcore is certified as a Great Place to Work for Seven consecutive years reinforcing the companys principle of being a people-centric company where you will not be just an employee, but a family member of the organization. Headquartered in Mumbai, India we have our global footprint in 20+ countries worldwide across Americas, EMEA and APAC. Netcore Cloud is more than a platform; its a paradigm shift in how brands cultivate relationships. We comprehend that every touchpoint within the customer journey is a brushstroke contributing to a larger masterpiece. Seamlessly weaving these touchpoints, from the initial interaction to post-purchase interactions, our platform nurtures relationships that transcend the transactional. This holistic approach culminates in not just one-off successes, but enduring partnerships that thrive over time, maximizing lifetime value and solidifying our commitment to sustained growth. A career at Netcore is more than just a job its an opportunity to shape the future. If this sounds like a place where you can thrive, we cant wait to meet you! What s in it for you? * Experience with SaaS marketing and B2B go-to-market strategies. * Knowledge of competitive intelligence frameworks and tools. * Experience with building and maintaining target account lists. * Passion for staying ahead of the curve in the tech landscape. If this sounds like a company you would like to be a part of, and a role you would thrive in, please don t hold back from applying! We need your unique perspective for our continued innovation and success! So let s converse! Our inquisitive nature is all keen to know more about you.