Market Research Analyst

The Market Research Executive will be responsible for collecting, analyzing, and presenting data to support business decision-making. You will conduct market research, gather insights on industry trends, customer behavior, and competitive landscape, and provide actionable recommendations to enhance marketing strategies, product development, and business growth.

Key Responsibilities:

Data Collection & Analysis

• Conduct primary and secondary research to gather data on markets, competitors, and customer preferences.
• Use surveys, interviews, focus groups, and data analytics tools to collect market insights.
• Analyze and interpret complex data sets to identify trends, patterns, and opportunities.

Market Intelligence

• Monitor and report on market trends, industry developments, and competitor strategies.
• Evaluate consumer demand and behavior to identify target audiences.
• Track and analyze the performance of products/services in the market.

Report Generation

• Create detailed market research reports with clear, actionable insights.
• Present findings to internal stakeholders, including marketing, sales, and product development teams.
• Provide recommendations to support decision-making based on research findings.

Data Management

• Organize and maintain research databases and records.
• Ensure accuracy, consistency, and integrity of collected data.

Collaboration & Communication

• Work closely with cross-functional teams to define research objectives and provide data-driven insights.
• Assist in the development of marketing strategies, product positioning, and pricing strategies based on research.

Trend Analysis & Forecasting

• Use research data to forecast market trends and identify future business opportunities.
• Support the marketing team in identifying new markets and opportunities for business expansion.

Competitive Analysis

• Conduct competitor analysis to assess their market positioning, strengths, and weaknesses.
• Provide intelligence on competitive activities and potential threats.