Sales Officer

Reports to: Area Sales Manager

Market Working

• To ensure mapping of the potential market in terms of Institutions and HORECA Channels and nurture direct relations with Key Business clients
• Set monthly, quarterly and yearly target for each Distributor for your region
• Achievement & monitor progress of Redistribution value and volume targets
• Ensure product availability at all relevant channels through the distributors sales force per Company guideline
• Ensure continuous development of the assigned area and addition of new outlets.

Distributor Handling

• Ensure compliance of Distributors with their respective roles & responsibilities
• Manage and develop individual distributor in an active and profitable manner
• Ensure the proper and correct execution of sales, discount and trading terms determined by the company
• Monitor and minimize the level of Bad goods returns
• Ensure distributors efficient and effective support for the market coverage
• Monitor Distributors overhead expenses & profitability (ROI)
• Track on delivery from Distributor to consumers.

Control, Training and Communication

• Conduct performance evaluation of Secondary Sales Force.
• Accurate and timely reports on Market intelligence: competitors activity, price changes and promotional support.
• Ensure Secondary Sales Force is properly trained.
• Coordinate correspondence and communication between the team and Distributor management.
• Comply with all company policy, instruction and directives.
• Optimize expenditure of secondary sales force.

Key Skills:

• Communication Skills
• Analytical Approach
• Flexible and Resourceful
• Innovativeness
• Poise & Confidence

Location- Pan india