Sales Officer

1. Appointing and Managing Distributors

• Improve relationships with existing distributors, retailers and wholesalers by ensuring timely
claim management, providing them the right products and services of the company and
consider their issues and resolve them on time.

• Give rates to distributors and take bookings from them. Also, monitor the pending contracts
and pending claims for future billing.

• Identify gaps in the current & required number of distributors, Screen and shortlist the potential distributors to fill this gap.

2. Coaching and Mentoring Customer Representatives

• Coach the Customer Representatives and help them in preparing their sales pitch.

• Beat planning and routes planning for Customer Representatives and assist them during their visits of key outlets.

• Arrange monthly meetings to boost up Customer Representatives morale and confidence and help them to approach new retailers.

3. Ensure Target Achievement

• Cascade the target given by the Area Sales Manager to the Customer Representatives and ensure that the target is achieved for his region

• Decide the weekly targets for the Customer Representatives and convey them the same.

• Take stock of their daily sales and ask reason for gaps if any.

4. Inventory Management

• Physically monitor the closing stock of the distributor on a weekly basis and check the availability of stock in the market from Customer Representatives.

5. Handling Trade Schemes

• Convey the new schemes started by the company to the Customer Representatives and distributors and ensure effective implementation of these schemes in the market.

6. Keeping track on competitor activity

• To track competitors product at the distributors point and keep an eye on the offers and
schemes of the competitors.

7. Data Management and Reporting

• Keep a record of the given and the achieved targets

• Keep a track on Weekly Target Achievement

• Analyze the monthly sales and present it to the Area Sales Manager.