Activation Manager - Ecom

Main Purpose of Job

Overseeing the online sales and presence of the business. Managing the brand's image online, enhancing product visibility, and driving sales through digital channels. Optimize the online shopping experience, increase sales performance, and align the e-commerce strategies with the overall corporate goals. Ensure increased customer satisfaction and retention.

Key Outputs:

• Developing and executing e-commerce strategy in alignment with overall business goals.
• Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.
• Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.
• Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience.
• Managing digital marketing campaigns across multiple channels to drive brand awareness and revenue.
• Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.
• Optimizing website search engine performance (SEO), ensuring that the site ranks high in relevant searches and attracts more visitors.
• Overseeing a team of professionals in charge of digital content, inventory, and customer service.
• Generating reports on e-commerce activity and performance, discussing the findings with senior management, and proposing new strategies to improve results.

Key Experiences:
What experiences are key to success in this job?

• Maters degree in Business Administration from an institute of repute.
• Professional certifications in digital marketing, e-commerce, or project management, such as Certified E-commerce Professional (CEP) or Google Analytics Certification, can be advantageous.
• Proven experience of at least 3-5 years in e-commerce management or related field.
• Excellent understanding of web design, web analysis, and SEO.
• Skills in CRM software and digital marketing tools and techniques are highly desirable.