Trade Activation Manager - Consumer Durables (5-10 yrs)

Role Overview:

- Responsible for driving business (Secondary in GT & Offtake in MT) with team of in-store Promoters assigned in General Trade and Modern Trade Stores

- Responsible for coaching and developing promoters by conducing classroom trainings in a planned frequency Qtr on Qtr basis

- Responsible for driving business (reporting MSL gaps), hygiene (Inventory) & Visibility by championing Merchandiser who are assigned for General Trade & Modern Trade business

- Overall, the responsibility will be of end-to-end management of Promoters

(+ Supervisors) & Merchandisers

- Education: Bachelor's degree in marketing or business or similar and master's degree would be an added advantage.

- Work Experience: Minimum 3-4 years continuous experience in trade activation management role, Handling Promoters & Merchandisers in FMCG company (Skin Care will be advantage)

- Required pre-requisites skills/experience for this position: Proficiency with MS Office suite & knowledge acquired in channel marketing or retailer activations. Person should decently experience of handling front end field team of promoters & merchandisers.

Roles & Responsibilities:

- Key responsibility of handling third part resources i.e., Promoters & Merchandisers.

- Responsible for Team trainings to improve capabilities and ensure that the team becomes proficient & "future ready "from an execution standpoint.

- Provide training material on brands.

- Co-ordinate and work closely with the training managers to organize training programs

- Train stakeholders on ethical considerations and provide guidance on decisions and act in accordance with values

- Conduct monthly performance review meeting with Promoters and Merchandisers

- Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion to grow the brand and business

- Work with several subcontractors, such as third part manpower service agency & printing houses, etc

- Build strong agency partnerships to deliver world class activation