Channel Activation Manager - General Trade - FMCG (5-12 yrs)

Channel Activation Manager - GT

Functional Reporting: Head Customer Marketing

Administrative Reporting: Head Customer Marketing

Location: Ahmedabad

Role Purpose:

This national role would support the planning and implementation of GT Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

Key Accountabilities/ Responsibilities:

- Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

- Process: In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- People: Excellent communication skills - should be able to interact with multiple stakeholders

Key Deliverables:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

Key Interactions:

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization and development

Key Dimensions:

Managing connections with the stakeholders

- Within Function - GT Head, KAMs

- Cross Function - Supply Chain Teams, Commercial team, Brand Marketing

- External - Customer teams from MT / Ecom accounts

Educational Qualifications - MBA Premier 'B' School, Batch 2015-2017 Only

Experience (Type & Nature):

At least 5-7 years of overall work experience (at least 2 years exposure to GT / ECom as either a KAM / Category Manager).

Functional Competencies:

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Behavioral Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills