Channel Activation Manager - General Trade - eCommerce (7-12 yrs)

Channel Activation Manager - General Trade

Responsibilities:

- This national role would support the planning and implementation of GT Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Excellent communication skills - should be able to interact with multiple stakeholders

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- MBA Premier 'B' School with at least 7+ years of overall work experience (at least 2 years exposure to GT / ECom as either a KAM / Category Manager).