National Key Account Manager - eCommerce/FMCG (5-8 yrs)

Functional Reporting: Head - EC

Administrative Reporting: Head - EC

Role Purpose:

This role is responsible for managing the overall business relationship and performance of key national e-commerce platforms for Zyuds Wellness. The role focuses on maximizing sales, profit, and market share across major e-commerce channels by developing and executing business strategies.

Key Accountabilities/ Responsibilities:

1. Financial:

- Drive e-commerce sales performance and achieve revenue and cost to serve targets.

- Develop and implement promotional plans and sales strategies tailored to each e-commerce platform to maximize sales and consumer reach.

- Identify new business opportunities and growth potential within e-commerce channels and ensure proactive management of market trends.

2. Customer:

- Manage national-level e-commerce accounts and other key online retail platforms including a healthy mix of marketplace/grocery/ Q-com portals.

- Enhance the online shopping experience by optimizing product content, pricing, and promotions to improve conversion rates.

- Ensure consistent execution of brand strategies across all e-commerce platforms and maintain high standards of customer service and satisfaction.

3. Process:

- Monitor, track, and report on e-commerce sales performance, key performance indicators (KPIs), and ROI of promotional activities.

- Leverage data analytics and insights to assess the effectiveness of initiatives, customer behavior, and category trends.

- Conduct post-campaign evaluations to improve future promotions and inform key stakeholders of performance outcomes.

4. People:

- Work closely with supply chain and operations teams to ensure optimal stock availability and efficient product delivery to e-commerce partners.

- Partner with finance to manage account hygiene, ensuring timely settlement of claims and half year reconciliation.

- Collaborate with digital marketing teams to develop online promotional campaigns, SEO optimization, and consumer engagement strategies.

Key Deliverables:

- Account Management: Build and sustain strong, collaborative relationships with key decision-makers at e-commerce retailers. Negotiate contracts, trade terms, and promotional agreements that drive profitable growth.

- E-Commerce Strategy & Execution: Collaborate with marketing, category, and brand teams to ensure strong brand presence and optimized product listings across e-commerce platforms.

- Lead the development of channel-specific strategies for product launches, digital marketing campaigns, and online merchandising.

- Align e-commerce activities with the overall national sales and brand strategies to ensure consistency and efficiency.

- Market Trends & Competitor Analysis: Stay up to date with market developments, emerging e-commerce trends, and competitors' activities.

- Use market intelligence and data analysis to inform strategies and maintain a competitive advantage.

- Team Management: Lead, Monitor and coach KAE, fostering a hig-performance culture and accountability.

Key Interactions:

- E-Commerce Team

- Customer Trade Marketing

- Commercial Team

- Brand managers

- Supply Chain & CFA Team

- Digital Marketing Team

Key Dimensions: People Manager

Educational Qualifications: MBA Preferred

Experience (Type & Nature):

- 5-8 years of experience in key account management, e-commerce, or digital sales, preferably within the FMCG sector.

- Functional Competencies

- Strategic and analytical thinking

- Strong commercial acumen and results-oriented

- Excellent communication and negotiation skills

- Ability to work cross-functionally and collaboratively

- Project management and organizational skills

Behavioral Competencies:

- Leadership

- Team Player

- Resilience