Neolytix - Project Manager - Go To Market Strategy & Campaigns (5-9 yrs)

Job Title : Project Manager - Go-to-Market (GTM) Strategy & Campaigns.

Location : Gurgaon, India.

Employment Type : Full-Time, In-Office.

Job Overview :

- Neolytix is seeking a highly motivated and results-driven Project Manager to lead and execute our Go-to-Market (GTM) strategy for our tech-enabled services.

- The Project Manager will be responsible for managing the end-to-end execution of GTM campaigns, including digital marketing, social media, email marketing, and outbound sales efforts.

- The ideal candidate will have a strong project management background, an analytical mindset, and hands-on experience in digital marketing metrics, reporting, and performance optimization.

- This position requires a professional who can coordinate cross-functional teams, ensure timely delivery of campaign components, and measure performance against set KPIs to ensure successful execution.

Key Responsibilities.

Project Management & Execution.

- Lead, plan, and manage the entire GTM campaign lifecycle, ensuring that all marketing initiatives are executed on time, within scope, and budget.

- Coordinate with internal teams (Marketing, Sales, and Content) and external stakeholders (vendors and agencies) to drive successful campaign execution.

- Develop detailed project plans, set milestones, and track progress using project management tools.

- Monitor project deliverables and timelines, and conduct regular status meetings to keep teams aligned.

- Campaign Planning & Strategy Implementation.

- Work closely with the marketing and sales teams to develop campaign strategies targeting specific customer segments.

- Assist in designing inbound and outbound campaigns, including SEO, social media, paid ads, and email marketing.

- Provide direction and leadership for building content strategies and executing promotional activities.

- Performance Management & Reporting.

- Define campaign KPIs and set up reporting frameworks to measure the effectiveness of each campaign.

- Track, measure, and report on campaign performance, using tools like Google Analytics, SEMrush, HubSpot, and LinkedIn Analytics.

- Analyze campaign data to identify trends, insights, and areas of improvement.

- Create and present detailed performance reports to senior management, highlighting key metrics such as lead acquisition, conversion rates, and ROI.

- Team Leadership & Stakeholder Management - Manage and guide a team of digital marketing specialists, content creators, and sales support.

- Drive the team towards meeting targets and deadlines, ensuring alignment with the GTM strategy.

- Collaborate with senior leadership to align campaigns with the company's strategic goals.

- Optimization & Continuous Improvement

- Implement A/B testing and conversion rate optimization strategies to improve campaign effectiveness.

- Use data-driven insights to recommend changes to strategies and implement best practices.

- Stay updated on industry trends and competitor activities to keep campaigns competitive.

Qualifications & Skills:

Education: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.

Experience:

- 5+ years of experience in project management, digital marketing, or GTM strategy execution.

- Proven track record in managing complex marketing campaigns and driving performance.

Technical Skills:

- Proficiency in project management tools such as Jira, Asana, or Trello.

- Strong analytical skills and experience with marketing tools such as Google Analytics, SEMrush, Moz, HubSpot, or similar platforms.

- Advanced proficiency in Microsoft Excel and reporting tools like Power BI.

Leadership & Soft Skills:.

- Excellent communication, presentation, and interpersonal skills.

- Ability to lead cross-functional teams and manage multiple stakeholders.

- Problem-solving mindset with a focus on results and accountability.

- Strong attention to detail and organizational skills.