Neolytix - Specialist - B2B Paid Media (3-4 yrs)

Job Title: Paid Media Campaign Manager (Specialist).

Location: Gurgaon, India.

About Us:

Neolytix is a management service organization serving Healthcare organizations across United States. We specialize in Consulting, Medical Billing, Credentialing, Digital Health, Digital Marketing, IT, HR & Accounting with a strong focus on the US Healthcare Provider market. Our dynamic team thrives on innovation, collaboration, and a commitment to excellence.

Job Description:

- We are seeking a highly skilled Paid Media Campaign Manager to join our marketing team as an individual contributor.

- The ideal candidate will possess deep expertise in setting up and managing paid advertising campaigns across multiple platforms, with a focus on the US B2B market, particularly within the Healthcare Provider sector.

- This role is pivotal in driving our Account-Based Marketing (ABM) initiatives and ensuring accurate tracking and attribution of campaign performance.

Key Responsibilities:

Campaign Setup & Management:

- Create, launch, and manage paid media campaigns on platforms including LinkedIn, Google Search Ads, Bing, Meta (Facebook & Instagram), and retargeting channels using Adroll.

- Develop and implement ABM strategies to target key accounts effectively.

Tracking & Attribution:

- Set up and maintain attribution models and conversion tracking within HubSpot.

- Utilize UTM parameters to manage and track campaign performance accurately.

Performance Analysis:

- Monitor and analyze campaign performance metrics to optimize for cost per lead (CPL) by channel.

- Generate detailed reports to provide insights and recommendations for campaign improvements.

Audience Targeting:

- Develop and manage retargeting audiences to enhance campaign effectiveness.

- Collaborate with the sales and marketing teams to align targeting strategies with business goals.

Budget Management:

- Allocate and manage budgets across various channels to maximize ROI.

- Ensure campaigns are delivered within budget while meeting performance targets.

Collaboration & Communication:

- Work closely with the marketing team to align paid media strategies with overall marketing objectives.

- Communicate campaign performance and insights to stakeholders regularly.

Qualifications:

- Education: Bachelor's/master's degree in Marketing, Business, or a related field.

- Experience: 3+ years of hands-on experience managing paid media campaigns across LinkedIn, Google Search Ads, Bing, Meta, and retargeting platforms.

- Proven experience in setting up attribution and conversion tracking in HubSpot and managing UTM parameters.

- Demonstrated ability to accurately capture and analyze cost per lead by channel.

- Experience targeting the US B2B market, with a preference for those who have worked in the US Healthcare Provider sector.

Technical Skills:

- Proficiency in using advertising platforms (LinkedIn Ads Manager, Google Ads, Bing Ads, Meta Ads Manager).

- Expertise in marketing analytics tools and platforms, including HubSpot and Adroll.

- Strong understanding of ABM strategies and execution.

Soft Skills:

- Excellent analytical and problem-solving abilities.

- Strong organizational skills with the ability to manage multiple campaigns simultaneously.

- Effective communication and collaboration skills.

Preferred Qualifications:

- Certifications in Google Ads, LinkedIn Marketing Solutions, Facebook Blueprint, or similar.

- Experience with additional marketing automation and CRM tools.

- Knowledge of the latest trends and best practices in digital marketing and paid media.