Neolytix - Social Media Marketing & Branding Role (2-5 yrs)

Job Description: Social Media & Branding.

Location: Gurgaon, Delhi NCR, India.

Employment Type: Full-Time, In-Office.

Shift UK Shift( 1.30 pm IST to 10.30 pm IST).

About Neolytix:

- Neolytix provides management services to healthcare providers, focusing on improving operational efficiency and patient engagement.

- We are expanding our digital marketing team to enhance our B2B marketing efforts in the US healthcare market.

Position Summary:

- We are seeking a dynamic and experienced Social Media Manager with 2 to 5 years of experience in B2B social media management and email marketing, specifically within the US healthcare market.

- The ideal candidate will have a proven track record in LinkedIn Marketing, Webinars, and Meta Suite.

- This is an in-office role based in Gurgaon, Delhi NCR, India.

Key Responsibilities:

- Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.

- Create Social media posts to drive higher brand awareness, post engagement and establish Neolytix as employer of choice.

- Monitor key sites for Neolytix reviews.

- Proactively run campaigns to improve Neolytix reputation on online platforms.

- Plan and execute webinars and virtual events to showcase Neolytix's expertise and engage with potential clients.

- Utilize tools to manage and monitor social media campaigns, analyze performance, and optimize based on data-driven insights.

- Create and run Account based Marketing (ABM) campaigns working with the Sales team.

- Collaborate with the sales & marketing team to create compelling email marketing campaigns that drive engagement and conversions.

- Monitor industry trends and best practices in B2B healthcare marketing to continuously improve strategies and tactics.

- Track, analyze, and report on key performance metrics to measure the success of social media and email marketing efforts.

- Foster relationships with key stakeholders and influencers within the healthcare industry to amplify our reach and credibility.

- Stratify & Develop a deep understanding of the target audience and tailor content to their specific needs and pain points.

- Leverage data and analytics to continually refine and optimize marketing strategies.

- Foster strong relationships with industry influencers and thought leaders to enhance credibility and reach.

- Stay current with the latest industry trends and technological advancements to keep marketing efforts innovative and effective.

Qualifications:

- Degree in Marketing, Mass Communications, Journalism or a related field.

- 2 to 5 years of experience in B2B social media management and email marketing, with a focus on the US healthcare market.

- Proven experience in LinkedIn Marketing, including content creation, campaign management, and community engagement.

- Experience in planning and executing webinars and virtual events.

- Strong analytical skills and experience with social media and email marketing analytics tools.

- Excellent written and verbal communication skills.

- Ability to work independently and collaboratively in a fast-paced environment.

- Strong organizational skills and attention to detail.

Preferred Skills:

- Experience with marketing automation tools such as Active Campaign.

- Knowledge of SEO best practices and how they apply to social media content.

- Familiarity with graphic design tools such as Canva or Adobe Creative Suite.

- Understanding of regulatory requirements and compliance in US healthcare marketing.