ABM / Demand Generation Specialist

Job Title: Demand Generation / ABM Specialist 

Location: Gurugram, UK Shift (1.30 pm to 10.30 pm)

Role Overview The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. Youll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams.  This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics. 

Key Responsibilities 

Demand Generation Strategy & Execution 

• Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads. 
• Collaborate with content and design teams to create compelling content that resonates with target personas. 
• Monitor and optimize campaign performance to increase conversion rates and improve ROI.  Account-Based Marketing (ABM) 
• Identify and segment high-value accounts in collaboration with sales leadership. 
• Design personalized ABM playbooks including messaging, content, and outreach sequencesto engage target accounts. 
• Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.
• HubSpot Administration & Automation 
• Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools. 
• Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel. 

Maintain data hygiene, manage user permissions, and troubleshoot technical issues as
needed.

Analytics & Reporting 

• Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.). 
• Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership. 
• Make strategic recommendations based on data to optimize spend, focus, and targeting. Market Research & Competitive Analysis 
• Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices. 
• Translate research findings into actionable strategies for customer segmentation and targeting. 
• Stay current on industry trends, marketing technology advancements, and competitor campaigns. 
• Collaboration & Cross-Functional Alignment 
• Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops. 
• Partner with product marketing to refine positioning, messaging, and product differentiators. 
• Coordinate with content and design teams to develop assets that support ABM and demand generation efforts. 
• Budget & Resource Management 
• Manage allocated marketing budgets for campaigns; optimize spend across channels. 
• Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs. 
• Process Optimization 
• Continually refine workflows, lead management processes, and campaign execution steps to streamline operations. 
• Document best practices and standard operating procedures for future scalability. 

Qualifications 

• Education: Bachelors or Masters degree in Marketing, Business, or a related field. 
• Experience: 35+ years in a B2B marketing role with a proven track record in demand generation and/or ABM. 
• HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations. 
• Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing. 
• Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels. 
• Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing. 
• Market Research: Ability to perform competitor and market analyses to inform campaign strategies. 
• Project Management: Strong organizational and time-management skills with attention to detail. 

Preferred Skills 

• Knowledge of other martech or CRM tools (HubSpot, Salesforce etc.). 
• Familiarity with ABM platforms or intent-data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.). 
• Certifications in HubSpot or other marketing automation platforms are a plus. 

Why Join Us 

• Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment. 
• Impactful Role: Drive measurable results that directly contribute to top-line revenue. 
• Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication. 
• Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives.