Assistant Manager / Manager Digital Marketing

About us:

SP Jain School of Global Management, one of Asia's top-ranked global business schools, is driven by its mission of creating global business leaders for 21st century careers. With international campuses in the cities of Dubai, Mumbai, Singapore and Sydney, SP Jain provides its students a learning experience that is truly global and one-of-a-kind.

Despite being a young business school, SP Jain has established itself strongly as one of the world's best business schools. SP Jain has been ranked #4 in the world by Times Higher Education - Wall Street Journal MBA rankings, among the 'Top 20' in Forbes Best International One-Year MBA Rankings (2013-18), among the Top 100 Best Business School in the world by The Economist (2015) and was featured in Financial Times Top 100 Global MBA Programs (2011 and 2012).

SP Jain's undergraduate and postgraduate business programs are accredited by the Department of Education/ Tertiary Education Quality & Standards Agency (TEQSA), Australia, and licensed by the Council of Private Education, Singapore, and the Knowledge and Human Development Authority, Dubai.

About the job:

Job Title: Assistant Manager / Manager Digital Marketing
Department / Campus: Sales and Marketing
Location: Mumbai
Scope of Role: Global
Report to: Head of Digital Marketing

Job Purpose:

Responsible to support the Digital Marketing team in planning and managing Marketing campaigns that promote a company's brand, products, and services.

Key Responsibilities and Accountabilities of the role:

• Setting up and optimizing Google Ads campaigns and Facebook Campaigns.
• Identifying and evaluating creative growth opportunities like Remarketing, retention ads.
• Optimizing & analyzing campaigns and campaign management, keywords targeting, optimization based on data driven strategies, etc.
• Executing tests; collect and analyze data; identifying trends and insights to achieve maximum ROI in paid campaigns.
• Managing the budget spending for Digital marketing.
• Advancing our internal tools, especially towards customer Persona and journey, using marketing cloud and analytics resources/tools.
• Supporting teams through A/B testing, influencing teams to implement features that improve lead generation.
• Measuring and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Co-ordinating with content team and web team over the requirements for Digital Campaigns and to constantly improve current Digital assets like Landing page, Ad creatives, Emailers, etc.
• Working knowledge of tools like SEMrush, Marketing Cloud (Salesforce and HubSpot) and CRM.

Educational Qualifications & Experience:

• Bachelors degree in IT – B.E/B. Tech in ECE/IT/CS or B.Sc. in IT.
• Preferably MBA in Marketing.
• 3+ years of experience in running Digital Campaigns.

Skills and Competencies:

• Must have hands-on experience with SEM/ PPC/ Google Ads/ Google Display/ Social Media marketing/SEO/ Google Analytics.
• Must have hands-on experience with optimization various digital channels of marketing.
• Must have a basic understanding of web technologies (HTML, Cookies, A/B testing, etc.).
• Must be familiar with SEMrush tool.
• Must have working knowledge of any marketing cloud like Salesforce and HubSpot will have the added advantage.
• Must have good communication and presentation skills.

References:

To learn more, visit us at https://www.spjain.org