Digital Marketing Executive

Role & responsibilities

• Social Media Management: Plan, create, and manage posts across platforms to enhance engagement and brand visibility. Monitor performance metrics and optimize campaigns accordingly.
• Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve organic search rankings. Conduct keyword research and competitor analysis.
• Paid Advertising: Manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to achieve ROI targets. Track ad performance and provide detailed reports.
• Content Marketing: Develop and oversee content strategy, including blogs, videos, and other marketing materials. Collaborate with content creators for quality and timely output.
• Analytics and Reporting: Use tools like Google Analytics to track website performance and user behaviour. Generate periodic performance reports and suggest improvements.
• Email Marketing: Create and manage email campaigns to engage prospects and drive conversions. Maintain and grow the subscriber database.
• Collaboration: Work closely with design, sales, and other departments to ensure alignment with brand goals. Stay updated with industry trends and emerging digital tools.