Adwords Specialist

Roles:

• Independently manage and optimize PPC campaigns.
• Develop and execute PPC strategies aligned with client objectives and KPIs.
• Manage budget allocation, bid strategies, and campaign targeting.
• Conduct in-depth keyword research, ad copy optimization, and ad testing.
• Provide strategic recommendations for campaign improvement and growth.
• Implement advanced optimization techniques such as audience segmentation and remarketing.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
• Conduct thorough keyword research to identify high-performing keywords and phrases.
• Create compelling ad copy that drives clicks and conversions while aligning with brand messaging.
• Monitor and adjust bids to optimize ad spend and ensure maximum ROI.
• Conduct A/B tests on ad copy, landing pages, and other campaign elements to continuously improve performance.
• Track and analyze campaign performance using tools like Google Analytics, ensuring KPIs are met.
• Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
• Manage and allocate PPC budgets across campaigns to ensure cost-effective ad spend.
• Work closely with the marketing team to align PPC campaigns with broader marketing strategies and goals.

Preferred Candidate Profile:

• Min. 2+ years of experience in PPC campaign management.
• Proficiency in Microsoft Excel, Google Analytics, Google Ads, Bing Ads, and other PPC Platforms.
• Experience with keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Excellent communication, presentation, and client relationship management skills.
• Strong organizational skills to manage multiple campaigns simultaneously.
• Google Ads certification or Microsoft Ads certification is highly preferred as it validates proficiency with key advertising platforms.