Digital Marketing Specialist

Job Description:

We are seeking a dynamic and results-driven Digital Marketing Manager to join our team. The ideal candidate will be responsible for generating leads and managing all of the company's social media handles. This role requires a strategic thinker with strong analytical skills, creativity, and expertise in digital marketing.

Key Responsibilities:

Lead Generation: Develop and implement effective digital marketing strategies to generate high-quality leads for the company.

Social Media Management: Oversee and manage all social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) to enhance brand presence and engagement.

Content Strategy: Create and curate engaging content for social media posts, blogs, emails, and other digital platforms.

Email Marketing: Design and execute email marketing campaigns to nurture leads and maintain customer relationships.

Analytics & Reporting: Monitor and analyze the performance of all digital marketing campaigns, providing insights and recommendations for improvement.

Budget Management: Manage digital marketing budgets and ensure cost-effective use of resources to maximize ROI.

Collaboration: Work closely with the sales team to ensure alignment of marketing strategies with business objectives. Coordinate with designers, developers, and content creators for campaign execution.

Market Research: Stay updated with the latest digital marketing trends, tools, and best practices. Conduct market research to understand customer needs and competitor strategies.

Analyze and refine campaign performance:

Dive deep into campaign data, identify trends, and optimize strategies for maximum impact.

Craft actionable insights to drive business growth and inform transparent communication.

Budget mastery:

Optimize budget allocation and monitor expenditure with a keen eye.

Analyze competitor strategies and refine your approach for an edge.

Requirements:

Proven experience as a Digital Marketing Manager or similar role.

Strong understanding of lead generation and social media management.

Proficiency in SEM, Google Analytics, and CRM software.

Excellent written and verbal communication skills.

Creative mindset with strong analytical abilities.

Ability to multitask and manage multiple projects simultaneously.

Bachelor's degree in Marketing, Business, or a related field.