Digital Marketing Executive

Job Title: Digital Marketing Specialist / Digital Marketing Manager / Digital Marketing Executive

Key Responsibilities:

1. Social Media Management:
• Manage and optimize social media profiles and pages (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Develop content calendars, plan posts, and create engaging content to increase follower engagement and brand loyalty.
• Monitor social media trends and industry news.
2. Search Engine Optimization (SEO):
• Perform keyword research and competitive analysis to identify opportunities for organic search.
• Optimize website content, meta tags, and on-page SEO elements.
• Monitor search rankings and adjust SEO strategy as needed.
3. Paid Advertising (PPC):
• Create and manage paid campaigns (Google Ads, Facebook Ads, etc.) to drive qualified traffic and conversions.
• Monitor and adjust paid campaigns to ensure optimal ROI.
• Analyze campaign performance and suggest improvements.
4. Email Marketing:
• Design, create, and manage email marketing campaigns, including newsletters, promotional emails, and lead nurturing.
• Segment email lists for targeted campaigns.
• Track open rates, click-through rates, and conversions.
5. Content Marketing:
• Develop and implement content strategies (blogs, articles, videos, etc.) to increase traffic and engage customers.
• Collaborate with content creators, designers, and other teams to ensure the creation of high-quality content.
6. Analytics and Reporting:
• Use Google Analytics, social media insights, and other analytics tools to track and report on campaign performance.
• Measure, analyze, and optimize campaigns to achieve business objectives.
• Provide detailed reports on KPIs like traffic, conversions, and ROI.
7. Influencer & Affiliate Marketing:
• Identify and engage with influencers or affiliates to promote the brand.
• Track performance of influencer and affiliate campaigns.

Skills & Qualifications:

• Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
• Experience: 2-5 years of experience in digital marketing, including social media, SEO, PPC, email marketing, and content creation.
• Technical Skills:
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Knowledge of email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign.
• Familiarity with website CMS (WordPress, Shopify, etc.)