Digital Marketing Executive

The charter for this role will include:

• Creating, managing, and optimising Google Ads and Facebook Ads campaigns.
• Monitoring campaign performance, analysing data, and adjusting strategies to maximise ROI.
• Conducting A/B testing for ads and landing pages to improve campaign results.
• Collaborating with the creative and content teams to ensure ads align with brand messaging and goals.
• Utilising tools like Google Sheets/Excel to manage data and provide insights on campaign performance.

Ideal Persona would:

• Have a bachelors degree in any field from a reputed university.
• Bring 1-2 years of hands-on experience in managing paid media campaigns, particularly on Google Ads and Facebook Ads, with a monthly budget of ₹10 Lakhs or more.
• Be proficient in using Google Ads Manager, Facebook Ads Manager, Google Analytics, and Excel (including Pivot Tables and VLOOKUP).
• Leverage AI tools like Midjourney, ChatGPT, and Perplexity to enhance ad strategies and creative direction.
• Possess strong problem-solving skills to address campaign challenges and improve execution.
• Have a solid understanding of SEO