Paid Media Specialist - B2B SaaS (3-6 yrs)

Paid Media Campaign Management:

- Plan, execute, and manage paid search and social campaigns across ad platforms like Google Ads, Microsoft/Bing, LinkedIn Ads, Facebook/Meta, and more.

- Optimize budgets and strategies to maximize ROI, leveraging performance metrics and cross-platform data analysis.

- Oversee daily ad operations, including bid, ad copy, keyword optimizations, campaign creation, and analytics tracking.

- Conversion Rate Optimization (CRO)

- Use A/B testing, heatmaps, and user behavior analysis to enhance conversion rates.

- Collaborate with developers to implement website and landing page improvements.

- Create and refine high-converting landing pages and ad copies based on target audience insights.

- Collaboration & Reporting

- Coordinate with internal teams and clients to develop impactful campaign assets.

- Present data-driven insights and strategies using visual reports and dashboards.

Experience & Expertise:

- 3+ years in performance marketing, ideally in SaaS.

- Proven track record of managing campaigns on Google Ads, LinkedIn, Facebook/Meta, and other platforms.

- Programmatic experience is a plus.

- Strong understanding of metrics like leads, conversion rates, CAC, and ROI.