Adroit IT - Expert/Lead - B2B SaaS Marketing (1-3 yrs)

About the job:

- We are looking for a results-driven B2B SaaS Marketing Expert to lead our marketing strategy, drive customer acquisition, and enhance brand awareness.

- This role requires deep expertise in B2B SaaS marketing, demand generation, and growth strategies.

- The ideal candidate should have a strong background in lead generation, content marketing, digital campaigns, account-based marketing (ABM), and sales enablement for SaaS products.

Key Responsibilities:

- Develop and execute a data-driven B2B SaaS marketing strategy to generate high-quality leads and improve conversion rates.

- Plan, implement, and optimize multi-channel campaigns (SEO, PPC, email marketing, content marketing, social media, and paid advertising).

- Drive demand generation and lead nurturing programs, leveraging ABM strategies to engage high-value accounts.

- Create compelling marketing content (case studies, whitepapers, blogs, email sequences, and landing pages) tailored to different buyer personas.

- Collaborate with sales teams to align marketing efforts with revenue goals, improve sales enablement, and optimize the sales funnel.

- Manage and optimize marketing automation tools (HubSpot, Marketo, Pardot, etc) for campaign execution and analytics.

- Monitor and analyze key marketing metrics, leveraging data insights to improve ROI, customer engagement, and retention.

- Stay updated with industry trends, competitors, and emerging SaaS marketing technologies to refine strategies.

Required Skills & Qualifications:

- 1+ years of experience in B2B SaaS marketing, with a proven track record in demand generation and growth marketing.

- Strong expertise in SEO, SEM, PPC, content marketing, email marketing, and social media strategies for SaaS.

- Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo).

- Data-driven mindset with proficiency in marketing analytics and tools like Google Analytics, Ahrefs, SEMrush, or HubSpot.

- Strong understanding of buyer personas, customer journey mapping, and lead scoring.

- Experience running ABM campaigns and using intent data for targeted outreach.

- Excellent communication, storytelling, and copywriting skills.

- Ability to work cross-functionally with sales, product, and customer success teams.

- Knowledge of growth hacking techniques and performance marketing is a plus.

Preferred Qualifications:

- Experience in early-stage or high-growth SaaS startups.

- Hands-on experience in PR, influencer marketing, and community building.

- Familiarity with AI-driven marketing tools and personalization strategies.

Why Join Us?

- Work with a fast-growing SaaS company disrupting the industry.

- Competitive salary, performance bonuses, and growth opportunities.

- A collaborative, innovative work environment with cutting-edge marketing tools.

- Flexible work arrangements and remote-friendly culture.